With about 600 subscribers, Premier Banking is Bank of Kigali’s enhanced range of services that are offered on current accounts with premium features and exclusive access to benefits such as dedicated client relationship managers and free space for executive business meetings.
But with the new platinum credit card unveiled on Friday, BK’s premier banking subscribers who will acquire the card, are set to enjoy enhanced benefits at home and away including discounts on shopping and dining at some of Kigali’s high-end hotels and malls.
Profiled as frequent travelers, holders of Bank of Kigali’s new Platinum Credit Card will also enjoy VIP access to over 840 airport lounges around the world whenever they travel, among other perks.
Arguably, the most exciting benefit on the Bank’s new Platinum Credit Card is from a partnership with RwandAir that will see Premier Banking members get a free ticket for one travel companion, whenever they buy business class tickets to fly with the national carrier. Terms and conditions on this promotional offer will apply.
But as one would expect, BK’s new Platinum Credit Card is not for everyone. First, to subscribe to the bank’s premier banking service, one is required to pay a monthly membership fee of Rwf23,600.
Membership is further split into four categories including EliteVIP for government Ministers, Senators, and Director Generals. There’s also the Elite Plus category for CEOs, Country Directors, Business owners, and Diplomats while Elite Flex is for Walk-in-clients. Elite Global targets customers in diaspora.
Apart from the new Platinum Credit Card, Bank of Kigali also offers Gold Credit Card for mostly middle income earners as well as Classic Credit Cards for low income earners.
Credit cards are a major source of revenue streams for commercial banks and the platinum credit card which target wealthy customers with high net worth, comes with inbuilt reward programs that enable cardholders to earn exclusive benefits depending on how much they spend.
“As a bank, our customers fall in different segments and each of them have different needs which guide our product development to satisfy their respective needs. I am happy to say that we have exciting plans for all our customers in all segments,” said BK CEO, Diane Karusisi.
The Platinum Credit Card was unveiled at the Kigali Golf Club. It was preceded by a special golf tournament organized by the Kigali Golfers’ Association in honour of Bank of Kigali.