Dubai plans East Africa road show to promote tourism

Published by Théophile Niyitegeka
On 27 August 2016 saa 03:11
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Dar Es Salaam is one of the three East African cities picked for the multi-destination road show by Dubai’s Department of Tourism and Commerce marketing scheduled for Tuesday next week.

Dubai Tourism Chief Executive Officer, Mr Issam Kazim, said that Dubai continues to be a popular tourist destination for Tanzanian travellers, with over 39,000 visiting the city last year.

Overall, Dubai saw a 13.7 per cent increase in travellers from these three East African countries last year. “The aim of the trip is to highlight and promote the wide array of new and upcoming family attractions, experiences and hotels in Dubai that will further enhance the visitor experience,” he said.

This marks the first time that Dubai Tourism has organised a road show in East Africa, generating an opportunity for local operators to meet directly with the gulf city’s top partners.

The road show in the other two East African cities of Kampala and Nairobi are being conducted this week. Flydubai SVP Commercial Operations, Mr Sudhir Sreedharan, “We are very pleased to take part in Dubai Tourism’s first-ever road show to East Africa and to showcase brand Dubai and flydubai.


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