Hi Belgium Pass, a new travel code for touring Belgium

Published by IGIHE
On 26 April 2017 saa 08:16
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Tourists to Belgium have got a convenient and advantageous travel formula, the ‘Hi Belgium Pass’ that enables them to tour the country at ease and by far lower costs than ever.

Hi Belgium Pass is the result of cooperation between Brussels Airlines, Brussels Airport, the Belgian Railways and several tourist offices, cities and attractions. For only 149 euro, Hi Belgium Pass travelers can fly with Brussels Airlines from 50 airports in 18 different countries to Brussels Airport. From there they can take unlimited train rides to different Belgian cities, where they have free access to a wealth of tourist attractions like musea, guided tours, among others. The visitor has only to choose two cities he or she wants to visit.

The move launched last Friday, intends to revive the country’s tourism industry which descended into serious turmoil following the attacks of 22 March, 2016. In the past months, several governments, action groups and companies have launched campaigns to restore the image of Belgium.

On the initiative of Brussels Airlines, several Belgian organizations have now joined forces to create a travel product, Hi Belgium Pass, that focuses on European tourists who want to take a weekend trip in Belgium.

Other companies that contributed to the Pass include Brussels Airport, the Belgian Railways, tourist offices such as Toerisme Vlaanderen, Visit Brussels, Belgique-Wallonie, Brussels Museum Council and the cities of Brussels, Bruges, Ghent, Antwerp, Leuven, Luik and Mechelen and several tourist attractions.

With the Pass, travelers can fly in on Thursday, Friday or Saturday and leave on Sunday, Monday or Tuesday. The offer is valid throughout the year. The pass is available for tourists from Germany, Denmark, France, Greece, Hungary, Italy, Croatia, Lithuania, Norway, Austria, Poland, Portugal, Russia, Spain, Czech Republic, Sweden, Switzerland and the United Kingdom. The Hi Belgium Pass can easily be booked via brusselsairlines.com

It is the first time that the important tourist operators of Belgium work together to promote their country abroad with a concrete travel product. In the near future other cities will join the initiative.

Brussels Airlines’ CEO Bernard Gustin appreciated the partners’ contribution to the development of the product that puts Belgium on the map more than ever.

“One year after 22 March, we still see a need to attract foreign tourists to our country. The aim is to continue to grow the Pass in the coming months by adding new cities to the list. This is the start of an even stronger cooperation in our country.” said Gustin.


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