Kwibuka23: AIF CEO Amar calls for vigilance as staff commemorate

Published by Jean d’Amour Mugabo
On 24 April 2017 saa 06:21
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Africa Improved Foods Chief Executive Officer, Amar Ali has urged his staff to always remember Rwanda’s history and guard against any form of genocide ideology as Rwanda marks the 23rd Commemoration of the 1994 Genocide against the Tutsi.

He conveyed the message recently during the commemoration event held at the plant premises in the Kigali Special Economic Zone attended by David Mwesigwa, Genocide Survivors Advocacy Officer at CNLG and Lt.Col. John Ndakebuka from Gasabo District who in their remarks highlighted the need for relentless vigilance towards genocide revisionism and denial.

The event was in line with the 100-day commemoration period under the theme “Remember the Genocide against the Tutsi, Fight Genocide Ideology, Build on Our Progress.”

“When times are good, people look forward. It’s the nature of the human mind to move towards the pleasant and away from the unpleasant. History moves in cycles and in particular, when people forget about the past, about the bad parts of history, they can become complacent and slowly, without them really noticing, dangerous ideologies can take root,” Amar Ali warned.

He urged AIF staff to confront people who espouse such ideologies.

“At AIF, we want to be a flagship for Rwanda, not only in what we build and the products we produce, but also the way we treat each other. Everybody is a human being first, and should be treated as such, irrespective of gender, race, religion, tribe or any other categorization. That way, we make AIF a more pleasant and effective place to work, free of discrimination, hatred and unequal treatment,” he added.

Amedee Mukasa, a genocide survivor and employee of AIF gave an emotional testimony of what transpired during 1994 from a personal account.

According to Amar Ali, AIF’s existence is testimony that there is progress made in Rwanda during the last 23 years, and the company intends to light the way for others to follow.

“By focusing on our mission of providing high quality, locally-sourced, nutritious foods, we help the people of Rwanda, and beyond, to be healthier and to fulfill their potential. I, personally, feel very lucky to be involved in something like this, and I hope you do too,” he continued.

AIF produces non-commercial fortified blended foods called Shisha Kibondo in collaboration with the Government of Rwandan and Super Cereal in collaboration with the World Food Programme, both intended to address children’s malnutrition and stunting amongst the population at the base of the pyramid.

Recently, the firm also unveiled commercial nutritious porridge flour dubbed Nootri Toto and Nootri Mama for children between six months and two years, expectant and breastfeeding women respectively.

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AIF’s CEO Amar Ali speaking during a commemoration event last week.
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AIF’s CEO Amar Ali ( in the middle) with other officials during AIF’s commemoration event in Kigali, last week.

By Jean d’Amour Mugabo