According to the Rwanda Development Board (RDB), tourism receipts register an annual growth of 10% but the target is to increase the growth rate to 25%.
The Chief Tourism Officer at RDB, Belise Kariza says that Tourism in Rwanda is making this long jump in a short spell of time because of the explicit policies and approaches initiated and consistently nurtured, implemented with diligence and, where need be, adjusted to guarantee the harvesting of best possible results.
She says they are putting in place strategies that will attract more visitors, receipts, high value tourism products and, eventually, double by 2024.
“We need to position Rwanda as the international tourism destination of choice,” she said.
“The first system is to understand how foreigners perceive us, do they perceive us only as a country that passed through the genocide or they know something else?” she added.
That positioning will go hand in hand with promoting the country using social media platforms as they connect billions of people across the World. Other activities will include developing touristic sites, and investing more efforts in different tourist attractions across the country.
“We shall implement Kivu Belt master plan by promoting investment in that region. The areas surrounding Kivu Lake will be the model of tourism activities,” she said.
“We shall also highlight good service delivery as well as proper monitoring of tourism sector in the country. Two months ago, we started providing operational certificates to institutions offering tourism services in Rwanda to create a clear working vision,” she added.
The revenue sharing scheme will also be enhanced by distributing 10% of tourism revenues to support community projects around National Parks. RDB will continue with sensitizing people about the importance of sustainable biodiversity,