Tigo Rwanda launches new marketing campaign ‘Tigo Yanjye’

On 8 November 2017 at 05:51

Tigo Rwanda has announced ‘Tigo Yanjye’ a marketing campaign that aims to celebrate the Tigo customers in Rwanda, their loyalty and ownership of the Tigo brand in the country. With Tigo Yanjye (My Tigo), customers will enjoy innovative offers and promotions that will allow them to call more, browse more and transact more on Tigo Cash.

Tigo Yanjye was launched by Tigo Rwanda Chief Executive Officer, Philip Amoateng, during a press briefing at the Tigo Rwanda corporate headquarters in Kigali.

In announcing the Tigo Yanjye campaign, Amoateng unveiled three new products namely Imirongo Yose, Isanzure Packs and the Africa Packs.

Imirongo Yose all-network packs allows Tigo customers to call other mobile networks in Rwanda at the same price as calling Tigo-Tigo. The Imirongo Yose packs, which will range from Rwf100 per day to Rrw500 per week, allows customers to call all mobile networks for up to 35 minutes per week.

In addition, Imirongo Yose customers will be able to send 35 SMS a week respectively while also enjoying 35 MBs of data a week.

With the new Africa Packs, calls to Uganda, South Africa, Kenya, Nigeria and South Sudan will cost as low as Rrw56 per minute, the lowest tariff on the market today.

Isanzure Packs allow customers to enjoy customers the data, SMS and calling resources that are tailored to their own needs. With Isanzure Packs, customers will be able to call more and longer.

“Tigo Rwanda is committed to constantly satisfying its customers by meeting and exceeding their expectations. We set out to provide affordable and accessible mobile services everywhere so that our subscribers can stay in touch with their loved ones and facilitate business by reducing the costs of communication and the cost of doing business” Amoateng said

“We shall be unveiling more products that go beyond just calls and Internet. We are already piloting a breakthrough health insurance product that we will fully roll out under the Tigo Yanjye umbrella,” Amoateng added.

To enjoy these new offers, subscribers dial *255# and choose the relevant options

igo Rwanda Chief Executive Officer, Philip Amoateng (C), speaks during a press briefing