First thing, you need to keep it simple. Why? Because the best stories share something profound and real about the human experience but do so very quietly. Take the popular six-word story for example: “For sale: baby shoes, never worn.”
There’s a lot of meaning and depth to this story but stated in simple terms. These words don’t directly give us context, but also gives a nuance that communicates the truth of our world. Cool, right?
Simple stories also do a great job drawing on emotion as opposed to getting caught up in anything else. Although it might be genius to present a product or service in a 60-second-thriller-full-of-combat-and-epic-moves, you’re likely to lose your main point in the chaos.
So what’s your story really about? If you can articulate that in one sentence, then you’re ready to tell a good story. You’ll soon be able to communicate with and connect with people in analogies and metaphors.
You might wonder ’Why not Use Words’?
Video is a visual and aural medium. Non-verbal stories do wonders for people. So many wonders, you would not believe it. This not only draws viewers in but also gets to the emotional core of a story much quicker. These share something profound about life, without the need of saying much.
If you can find a way to tell your story without words, you’ll be much more successful in persuading your audience.
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