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ABG to introduce German wines into Rwandan market

By IGIHE
On 30 May 2018 at 04:12

Akagera Business Group (ABG) is set to be the first firm in Rwanda to sell German wines after entering into partnership with Weingut Ulrich Langguth, the German-based wines producer.

The party to taste the best German wines was held in Kigali on Tuesday with German Ambassador to Rwanda Dr. Peter Woeste and Rhénanie Palatina’s Minister of Finance Dr Volker Wissing in attendance among other dignitaries.

Weingut Ulrich Langguth led to taste 13 red and white wine types among which the best are to be selected for the Rwandan market.

ABG President Vinay Gorajia told IGIHE that no one else in the country is selling the German wines save ABG which is starting to sell them soon.

“We usually do not have German wines here but we have been selling wines from Germany’s neighbours,” he said.

Mr. Gorajia added that of all the 13 tasted wines, the best according to Rwandans will be put on sale in the country.

ABG leads the Rwandan wine market with a range of wines from France, South Africa, California, Argentina, Chile, and more countries.

Weingut Ulrich Langguth’s Chief Executive Ulrich Langguth said it is sad that Rwanda in its beauty has not had the finest German wines. He said they have special wines mostly made out of renowned Riesling grape.

“Rwanda is a beautiful country but it has no German wine on its market. I am here to showcase red and white wines from Germany. We mainly make wines from Riesling, the best grape in the world for yielding good white wine,” he said.

Langguth assured Rwandans that their wines will not be expensive on the Rwandan market because the bottle will be sold between $7 and 25 (from Rwf76,000 to 22,000) depending on the types.

Akagera Business Group, that is set to sell German wines, is a Rwandan giant company with diverse operations including sale of vehicles and spare parts, ICT products, paints, security equipments and more products.

Weingut Ulrich Langguth, the German-based wines producer led to taste 13 red and white wine types among which the best are to be selected for the Rwandan market.
The party to taste the best German wines was held in Kigali, on Tuesday
Rhénanie Palatina’s Minister of Finance Dr Volker Wissing

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