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Rwandans upbeat over participation in Paris International Agriculture Show

By Karirima Aimable Ngarambe
On 27 February 2024 at 06:45

Rwandan entrepreneurs participating in the Paris International Agriculture Show have voiced their enthusiasm for the burgeoning interest among international visitors in purchasing their goods and gaining insights into engaging in global trade.

The exhibition commenced on Saturday, February 24, 2024. Uwimana Ummy, proprietor of the ’Three and Farms’ trading company specializing in honey and bee-related products, conveyed to IGIHE his observations of heightened interest among foreigners in Rwandan products, particularly emphasizing the exceptional quality of Rwandan honey.

He remarked, "Foreign attendees are thrilled to explore our exhibition and appreciate our offerings. Our honey, featuring forest and eucalyptus tree varieties, has captivated their taste buds with its sweetness, leading them to make purchases."

Niyondorera Gerishom, showcasing his premium honey and avocado and banana wine oil, expressed his aspiration to highlight not only Rwanda’s tourism and services but also its diverse array of promising products.

"We’re witnessing a surge in customer interest; they’re inquiring about various Rwandan products, eager to experience and assess their quality beyond our tourism sector. While Rwanda has been recognized for its tourism and services, we now boast numerous high-quality products, and we take great pride in them," he articulated.

Uwimana further underscored the significance of Rwandan diaspora engagement in European exhibitions to bolster the promotion of Rwandan products and foster networking opportunities.

"Our earnest desire is for Rwandans abroad to extend substantial support to us. We yearn to see them actively participating and showcasing their products; their involvement would be immensely beneficial and supportive," he emphasized.

All participating traders conveyed their gratitude to the Rwanda Development Board (RDB), National Agricultural Export Development Board (NAEB), and the Rwandan Embassy in France for their assistance in facilitating their participation in such international events, which serve to enhance their knowledge and comprehension of requisite standards for the global market.

Among the 18 Rwandan exhibitors, nine participated for the second consecutive year.

François Nkulikiyimfura, the Rwandan Ambassador to France, emphasized the importance of knowledge and expertise, particularly in marketing and product quality.

"We have numerous lessons to glean, particularly regarding product quality and showing Rwandan entrepreneurs that they can meet French quality standards. To penetrate the French market, adherence to specific quality benchmarks, including hygiene and packaging standards, is imperative," he elucidated.

The Paris International Agriculture Show, inaugurated in 1964, initially attracted approximately 300,000 farmers. By 1975, attendance had surged to 500,000, reaching three million in 2019, including online viewers. In 2018, attendance peaked at 672,568.

Following the Covid-19 pandemic, the exhibition, which resumed in 2022, drew approximately 502,000 attendees.

Niyondorera Gerishom, showcasing his premium honey and avocado and banana wine oil. He expressed his aspiration to highlight not only Rwanda’s tourism and services but also its diverse array of promising products.
Uwimana underscored the significance of Rwandan diaspora engagement in European exhibitions to bolster the promotion of Rwandan products and foster networking opportunities.

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