eMall brings online shopping solutions in Rwanda to beat COVID-19 lockdown challenges

On 6 April 2020 at 07:16

eMall (www.emall.rw), an e-commerce corporation that facilitates consumer-to-consumer and business-to-consumer sales through its website has reduced charges for listing items on the platform for sellers during the coronavirus crisis.

Maniragena Epimaque, eMall Managing Director told IGIHE that they have dropped charges to facilitate access to goods for Rwandans during the pandemic.

Goods delivery at any location in Kigali will only be Rwf 1000. One buyer can order goods from different retailers and still get them delivered at the same price.

"One client can order from a liquor store and a grocery store at the same time and have all the goods delivered at Rwf 1000."

eMall differs from other delivery services providers given that other providers charge customers delivery fees for every order.

To promote the use of digital channels and prevent the spread of coronavirus, the Central Bank of Rwanda (BNR) encouraged using digital channels and contactless mobile payments to curb the transmission of coronavirus.

All customers of eMall benefit from paying with Afripay (Mobile Money, VISA Card and Master Card) with a 0% charge on transaction when it once was at 3%.

Starting March 19th, 2020, mobile network operators and banks allowed zero charge transfers on all payments between bank accounts and mobile wallets, zero charges on Mobile Money transfers and zero merchant fees on all POS payments.

Maniragena assured customers that the platform is highly secured. Credit cards and account details are protected from hackers.

"We have invested in cybersecurity to intercept and fight attacks from hackers. Our customers are safe to buy and sell using our platform at all times."

eMall is also SSL certified, which means that it allows secure connections from web servers to browsers.

For sellers, fees for listing items on the platform have been reduced by a half which consequently allowed sellers to reduce items prices.

Usually, a Rwf 50,000 fee was requested for opening an account on eMall but it has also been waived.

eMall works with more than 40 retail outlets and shops around Kigali. Orders are delivered between 20 minutes and an hour depending on the location of the customer.

Customers can download eMall application and create an account using both mobile phone or computer or dial +250788385830 for immediate assistance.

In addition, customers can access their website with a smartphone or a laptop without the need to download the application.