Jumia Food announced it would stop all business in Rwanda in December 2019. It was terrible news for Jumia staff but also a golden opportunity to start a new delivery company.
A few former employees from Jumia knew how to deal with the rough patch and jumped on the opportunity, creating Vuba Vuba Africa, a similar e-commerce retail platform that will connect sellers with consumers and allow users to order food and have it delivered on their doorstep.
Vuba Vuba Africa is led by Albert Munyabugingo, former Jumia Food Rwanda Managing Director who works along with colleagues he has been with at Jumia for more than 5 years.
Munyabugingo announced that 80% of Vuba Vuba Africa staff are former Jumia Food Rwanda employees. Munyabugingo says that even though Jumia has closed its doors in Rwanda, there will not be a gap in food delivery since the new company will adequately substitute the former.
He said Vuba Vuba will be using a ’Made in Rwanda’ application which is in line with the Rwandan market dynamics. Customers will be ordering food and drinks from their restaurants of choice in Kigali and have it instantly delivered. Besides food delivery, Vuba Vuba will also facilitate the delivery of packages from supermarkets to customers.
Vuba Vuba app can be downloaded from Google Play Store or App store and is fit for Android and iOS devices.
Munyabugingo told the media that the expertise they gained at Jumia is a strong enough foundation to operate the new business smoothly.
"Over the last 6 years, we have witnessed and learned from internet trends and that will be enough for us to satisfy the demands of customers."
Vuba Vuba Africa started operating in Rwanda on January 1st, 2020.
Jumia ceased operations in Rwanda 6 years after it was launched. Rwanda is the 11th country where Jumia closed despite so many people comparing it to the ’Amazon of Africa’.
In August 2019, Jumia received several claims of fraud and has faced calls to be investigated and lawsuits leading to a $70 million loss and a loss in market shares of 14%.