The reduction in data prices is expected to drive further internet connectivity, facilitate business growth and enable communication.
Speaking about the new 4G offers, MTN Rwanda’s Chief Marketing Officer, Richard Acheampong said, “We at MTN believe that every Rwandan deserves the benefits of a modern connected world. Our reduction in pricing indicates our commitment to internet connectivity and making high-speed internet affordable for all.”
Data continues to be one of the fastest growing sources of revenue and subscriptions for MTN Rwanda, with data revenue year on year to date growth of 52.6%.
“MTN continues to see a steady growth of data subscribers on the network and we expect this trend to continue now with the reduction in 4G bundles. Through our pro-customer centric approach, we are not only offering our customers lower rates but also giving them the experience of a good quality network,” added Acheampong.
2018 saw U900 being deployed across the whole network countrywide to drive network efficiency and offer better customer experience. The population coverage went from 53% as of 2017 to 92% in 2018. The plan continues in 2019 that entails upgrading the capacity of 3G sites to enable them to carry more traffic, as well as the building of additional sites.
MTN Rwanda continues to be customer-centric and introduce affordable products and services that will deliver a bold digital world to its customers. This will happen with more affordable data, reliable network and affordable Internet-enabled handsets such as the newly introduced entry-level smartphone, ’Ikosora’. This combination not only drives smartphone penetration but allows for affordable digital inclusivity. With MTN data, everyone has an offer that suits their needs, regardless of budget.