The campaign that concluded yesterday started on 31st May 2019, attracting over 500 youth.
Throughout the campaign, MTN awarded Yolo pack users with phones, T-shirts, televisions, cash prizes, cows among others.
Registration to Yolo pack was free where the youth would dial *154*6# and stand a chance to win different awards.
Desire Ruhinguka, the Marketing Operations Senior Manager at MTN Rwanda, has told IGIHE that the campaign attracted a large number of users and left them acquiring resources contributing to their economic growth.
“We awarded winners every week with data bundles, cows, televisions and Rwf 500,000, smartphones and so on. The campaign was successful given that students also participated during holidays,” he said.
“We organize such programs to build long-standing relationships with our clients based on mutual interests,” added Ruhinguka.
He highlighted that MTN Rwanda 5 million subscribers and wants to substantially boost the numbers in a win-win situation.
Iradukunda Deborah from the Niboye sector of Kicukiro district received a cow. “I registered in Yolo last month and stood chance to win. I expect the received cow to calve and grow my wealth,” she said.
MTN Rwanda launched Yolo campaign in 2016.