The event was part of Visit Rwanda’s ‘Business-to-Business’ outreach at the World Travel Market, which takes place each year in London to introduce global travel buyers, investors, and operators to more than 5,000 of the biggest destinations and brands in the world.
The event began with a screening of the Rwanda Royal Tour, a travel documentary featuring President Paul Kagame and showcasing Rwanda’s tourism offering.
The film includes President Kagame taking American Journalist Peter Greenberg on safari to see the Big Five, to Volcanoes National Park to encounter the mountain gorillas as well as sharing Rwanda’s incredible journey of transformation.
A group of 20 Rwandan tour operators had the opportunity to present themselves and showcase the tourism experiences and travel packages they offer.
The event also featured a performance from Indatwa Cultural Troupe which gave guests a taste of Rwanda’s unique cultural heritage.
“The World Travel Market in London brings together some of the globe’s leading travel agents. We were excited to provide a platform for Rwandan tour operators to connect with their international colleagues and foster new business relationships. Wherever we are in the world, we are pleased to see travel professionals excited about Rwanda as a popular luxury eco-tourism destination,” said Belise Kariza, Chief Tourism Officer, Rwanda Development Board.
During the event, representatives from the Rwanda Development Board, Rwandan tour operators, hoteliers, international tour operators, and travel media took time to network, learn from each other, exchange knowledge and expertise as well as explore new opportunities. The event was organized in partnership with the Rwanda Development Board and the Rwanda Tourism Chamber.
Aimable Rutagarama, Rwanda Tourism Chamber Chairperson said that the event with Visit Rwanda in London was the perfect opportunity for Rwanda Tourism Chamber members to network with global travel buyers and media.
“Rwanda’s private sector tour operators and hoteliers are at the forefront of promoting the country and providing tourists with world-class travel experiences,” he noted.
Visit Rwanda and the Rwanda Tourism Chamber have been exhibiting their travel experiences and services to global investors and potential tourists at the World Travel Market, which started in London on Monday 4 November and concludes on 6 November 2019.