Rwanda will present its premium flowers under the Rwanda fresh brand at stand C5.06. Represented by Bella Flowers and NAEB, the country is highlighting its rapidly growing floriculture sector, aiming to enhance its international visibility, attract new buyers, and promote sustainable floriculture.

This event serves as a key platform for Rwanda to establish strong connections with buyers and distributors from around the world. According to Janet Basiima, Market Development Manager at NAEB; “IFTF 2024 is an exceptional opportunity for Rwanda to strengthen its global business relationships and showcase the excellence of our flowers, which are renowned for their quality and sustainable production.”

Gedion Demissie, Senior Advisor at Bella Flowers, shares this enthusiasm and emphasizes the importance of this event in expanding their client portfolio in Europe and Asia: “IFTF is a strategic meeting point to develop our customer base internationally and position Rwandan flowers as a superior quality choice in the global market.”

The Rwandan floriculture sector is recognized for its ecological practices and commitment to sustainability. Roses from Rwanda, cultivated in optimal conditions, are particularly sought after for their exceptional quality. Rwanda is establishing itself as a major global player in floriculture, with the ambition of making Rwandan roses a symbol of excellence in the global flower market.

The country has invested heavily in dedicated infrastructure for this industry, with over 200 hectares dedicated to the cultivation of roses and summer flowers. These investments aim to increase production and ensure the sustainability of the sector.

Bella Flowers, a major player in the industry, manages a flower farm of 100 hectares and produces 75 million stems of roses each year. The company plans to expand its production in the coming years to meet growing demand. In addition to roses, Bella Flowers also cultivates summer flowers and a patented variety of Gentians to diversify its offering and satisfy a demanding international clientele.

Rwandan flowers, particularly roses, are grown in a moderate tropical climate that allows for regular production year-round. These crops are primarily destined for European markets, with significant weekly exports.

Floraculture has been a priority sector for Rwanda for over ten years. The government has implemented measures to support this industry, including offering land and investing in the infrastructure necessary for its growth. Rwanda’s participation in IFTF 2024 reflects the country’s commitment to becoming a leader in the production of quality flowers while emphasizing sustainability and innovation.

With ambitious projects such as expanding the production of roses and summer flowers, Rwanda is positioning itself as a prime destination for investors in the floriculture sector. The goal is to increase exports and grow the industry while ensuring environmentally friendly production.

Rwanda’s participation in the International Flower Trade Fair (IFTF) 2024 marks an important milestone in the country’s rise as a key player in global floriculture. The sector, supported by sustainable agricultural practices and a commitment to innovation, is well on its way to conquering international markets while strengthening Rwanda’s reputation as a leader in sustainable agriculture.

Thus, with its presence at IFTF, Rwanda positions itself not only as a producer of high-quality flowers but also as a model of sustainable development in the floral industry.

{{karirima@igihe.com}}