The call was made on June 18, 2026, during a forum that brought together women entrepreneurs, many of them young professionals from various organizations. The event focused on raising awareness about investment opportunities, particularly in stocks and savings products.

BK Capital emphasized that investing does not require large amounts of money. Participants were informed that one can start investing with as little as Rwf10,000, with returns that can reach around 10%, especially when investments are maintained over the long term.

The company also highlighted that 52% of the work performed by women globally is considered unpaid care and domestic work, despite its significant economic value. While such contributions often go uncompensated, women were encouraged to build financial security through saving and investing the income they earn.

BK Capital Managing Director Pacific Tuyishime said women still account for less than 40% of the company's investors and shareholders, indicating that their participation remains relatively low.

“Although women have made significant progress in various sectors, including finance, they are still underrepresented in investment and stock ownership. There is therefore a need for greater collaboration to increase their participation, promote economic inclusion, and help them take advantage of opportunities available in the capital market,” he said.

Lyna Muganwa Kadigwa, an official at BK Capital, noted that women often juggle multiple responsibilities, leaving investment low on their list of priorities. She encouraged them to view the current period as an opportunity to invest and secure their future as well as that of future generations.

Josephine Mbabazi, head of corporate services at Capital Markets Authority (CMA) Rwanda, said many women and young people still perceive investing as something beyond their reach, largely due to limited awareness and information.

She noted that sustained awareness campaigns would help change perceptions and encourage greater participation in investment activities.

BK Capital has operated in Rwanda since 2012 and is one of the subsidiaries of BK Group Plc. It is among Rwanda’s leading investment and financial services firms, offering stock brokerage, asset management, and financial advisory services.