To participate, merchants must receive payments from customers through their MoMo code and make payments to other merchants using MoMoPay. Two lucky merchants will each win a pickup truck.

Speaking at the launch, Chantal Kagame, CEO of Mobile Money Limited, said: “We are proud to launch this campaign as we celebrate a major milestone—reaching 500,000 merchants last year. We had a total of 3.3 million users of the MoMoPay services actively paying these merchants, which aligns with the government’s strategy to drive a cashless economy.

“This achievement reflects the trust that businesses across Rwanda have placed in Mobile Money as a reliable payment solution. ‘BivaMoMotima 3’ is our way of thanking them and encouraging more merchants to join the MoMoPay network for seamless, secure, and efficient transactions.”

The ‘BivaMoMotima’ campaign has been a staple of Mobile Money Limited’s commitment to driving digital financial inclusion. This third edition builds on the success of previous campaigns by specifically recognizing merchants, who play a crucial role in the ecosystem. By incentivizing the use of MoMoPay, the campaign aims to reinforce cashless payments as the preferred method for business transactions in Rwanda.

MoMoPay allows merchants to receive customer payments via a dedicated USSD code, providing a hassle-free alternative to cash transactions. With over half a million merchants already on board, Mobile Money Limited is encouraging even more businesses to register and benefit from the efficiency and security of digital payments.

Mobile Money Limited remains committed to empowering businesses and driving Rwanda’s digital economy forward, one transaction at a time.

About Mobile Money Rwanda Ltd

Mobile Money Rwanda Ltd is MTN Rwanda’s FinTech subsidiary, established on 27th April 2021 to provide and manage Mobile Money services in Rwanda. The company has about 5.1 million subscribers, over 65,000 Mobile Money agents, and over 500,000 MoMoPay merchants across the country.

With continuous innovations in services such as MoMoPay, MoKash Loans & Savings, Tap&Go bus payments, Bill Payments, International & Regional Remittances, and more, Mobile Money Rwanda seeks to maintain the lead in driving financial inclusion and supporting the digital economy in Rwanda.