The exhibition, which opened on Thursday, has also brought together more than 30 Rwandan coffee companies involved in coffee processing, exporting, and trading.

World of Coffee serves as a global platform where coffee producers, traders, buyers, and industry professionals exchange knowledge, explore new business opportunities, and strengthen partnerships.

For Rwanda, the event offers an important opportunity to expand export markets while showcasing the exceptional quality of Rwandan coffee to an international audience.

The three-day exhibition is being held at Brussels Expo and will conclude on June 27, 2026.

Thousands of participants from across the world, including coffee farmers, exporters, roasters, buyers, investors, and industry experts, are attending the event.

This marks the first time that World of Coffee has been hosted in Belgium.

Throughout the exhibition, participants will take part in business meetings, panel discussions, coffee tastings, international competitions, and networking sessions designed to foster collaboration across the global coffee sector.

Rwanda’s participation is part of its broader strategy to strengthen its position among the world’s leading producers of high-quality specialty coffee.

The country is showcasing the expertise of its coffee farmers, processors, cooperatives, and exporting companies, all of which play a vital role in the growth of Rwanda’s coffee industry and the national economy.

Europe remains Rwanda’s largest coffee export market, accounting for about 60% of total shipments, making the Brussels platform particularly important for deepening existing trade links and exploring new premium opportunities.

The participation comes at a time when Rwanda’s coffee sector is experiencing strong growth, generating a record $148.6 million in export revenues in 2025, a 65% increase compared to the previous year.

Photos from the opening day of the exhibition:

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