On the first day of the trade fair running through October 6 to 8, the women held meetings with prospective buyers while also reconnecting with existing business partners from Europe and other markets.

At the RwandaFresh stand, the delegation showcased their products and used the platform to establish new commercial connections and explore opportunities to expand their exports.

The delegation also received Christine Nkulikiyinka, Ambassador of Rwanda to Spain, who met with the women representing Rwanda and held discussions with representatives of the International Trade Centre (ITC) and the SheTrades Rwanda Hub, hosted by the Private Sector Federation (PSF) – Specialized Cluster.

The participation of the Rwandan women is part of the Value-added Initiative to Boost Employment (VIBE) Programme, co-implemented by ITC and TradeMark Africa in partnership with the Mastercard Foundation.

Rwandan women entrepreneurs have showcased their products at the RwandaFresh stand during Fruit Attraction in Madrid.
The Rwandan women entrepreneurs have engaged with potential buyers as they seek new export opportunities at Fruit Attraction.
The delegation has strengthened business connections with partners from Europe and other international markets during Fruit Attraction.
Christine Nkulikiyinka, Ambassador of Rwanda to Spain, has met with Rwandan women entrepreneurs participating in Fruit Attraction in Madrid.
The Rwandan delegation has used Fruit Attraction to promote Rwandan products and explore new export opportunities.
Kenya's Ambassador to Spain, Nairimas Sharon Ole-Sein, welcomed Rwanda's delegation during their visit to explore innovations from other countries.


Amb. Nkulikiyinka also held discussions with representatives of the International Trade Centre (ITC) and the SheTrades Rwanda Hub, which operates under the Private Sector Federation (PSF).

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