The contract has been initiated to extend awareness on the use of eCommerce across food markets, promoting digital inclusion in rural areas by guaranteeing a sustainable market for smallholder farmers as well as promoting affordable healthy lifestyle associated with consumption of fresh fruits and vegetables.

Speaking to the media fraternity; the Founder of Food Bundles, Dioscore Shikama explained why Bruce Melodie was selected as brand ambassador for the deal estimated at Rwf1 billion but did not provide deeper details into circumstances under which the company and the artiste will ensure a win-win cooperation.

“We wanted to make an extra mile bringing extra-ordinary things in the Rwandan music industry. This is a real and fair deal,” he revealed.

According to Shikama, Food Bundles has been working with 2000 farmers and plans to increase the number 100 times.

An estimated 2.5-billion tonnes of food was lost on farms or wasted by retailers or consumers globally, accounting for about 40% of production, according to research by World Wildlife Fund and UK retailer Tesco.

Shikama expressed optimism that Bruce Melodie will contribute to Food Bundle’s campaign to reduce this kind of harvest loss and help them to boost sales.

Bruce Melodie has revealed that the deal evidences that Rwandan artistes are performing well and highlighted that it is time for the corporate world to partner with them to bring their products to limelight.

“Am very delighted for such a deal never entered before. The trust bestowed upon me is an encouragement to take my performances to greater heights. I am ready to work hard with this company,” he said.

Food Bundles Ltd is a company of professionals in Agriculture and Technology spanning decades of research and solution-based custom services.

The company commenced its business operations in Rwanda, January 2021, with the main mission to optimize the distribution of fresh food for consumers living in Cities in Africa and the Middle East.

Bruce Melodie has been reaping millions from corporate companies for years especially from telecommunication giants; banks and he previously inked partnership deal worth Rfw150 million with Kigali Arena.

Bruce Melodie has signed a two-year deal worth Rwf1 billion to serve as a brand ambassador of Food Bundles Ltd.