The Apple Music program is widely recognized for helping rising artists expand their reach by featuring their music on curated playlists, increasing visibility among global audiences and industry stakeholders.

According to information provided to IGIHE by representatives of Element, curators from Apple Music were particularly impressed by his recent single “Ayayaaah,” a collaboration featuring Joshua Baraka and Bien.

Following the track’s reception, Apple Music reportedly requested an EP submission for consideration in the program. However, as Element is currently working on his debut album, he opted instead to submit a selection of previously released songs.

Commenting on the selection via his social media platforms, Element expressed pride in becoming the first Rwandan artist to be featured in the Up Next Africa program.

Formerly known primarily as a music producer, Element transitioned into performing and has since emerged as one of Rwanda’s notable contemporary artists. His catalog includes popular tracks such as “Kashe,” “MiLELE,” “Maaso,” “Foux de toi,” and “Tombé.”

Participation in Apple Music’s Up Next Africa program is expected to further elevate his profile across the continent and strengthen his presence in the international music market.