Bralirwa Pic, Rwanda’s leading beverage company which began producing beer in 1959, started the production of Coca-Cola products in partnership with The Coca-Cola Company in 1974 and today continues to engage its customers and consumers through innovations, fascinating events, and award-winning competitions.

The "Dubai Twagye’ challenge which ran from February to June 2024, was set for Bralirwa’s Coca-Cola distributors with an objective of enabling growth, boosting interactions among its consumers & customers as well as driving commitment across the entire ecosystem. The five-month initiative inspired distributors to win and deliver together as one of the strategies to achieve companywide priorities.

Bralirwa’s Managing Director, Etienne Saada, hands over a cheque to one of the top performers of the five-month initiative

In his appreciation remarks, Bralirwa’s Managing Director, Mr. Etienne Saada, highlighted the significant contribution that direct partners continue to make towards achieving the company’s ambitions and success. "As we celebrate the winners today, we are recognizant that it is a cross-functional collaboration combined with dedication and hard work of every member that we are able to attain great achievements," he said.

Over 40 male and female distributors participated in the Coca-Cola challenge including distributors from Gasabo, Nyarugenge, Nyamasheke, Ngoma, Huye, Rubavu, Kicukiro, Bugesera, and Rulindo representing the diversity within Bralirwa’s distribution network. This inclusive approach motivated distributors to excel and highlighted Bralirwa’s commitment to customer centricity and efforts in celebrating both big and small wins.

Officials pose for a group photo with top performers of the challenge dubbed ‘Dubai Twagiye’ which ran from February to June 2024

The top four winners awarded with all-inclusive 5-day trip to Dubai where they will get a chance to watch Formula One qualifiers and finals. The second category of 4 winners were each awarded a tuk-tuk worth five million Rwandan Francs to support them in their transportation logistics while the third category of 3 winners were awarded a Nyungwe experience for two nights at Kivu Mantis among other activities.

The event was concluded with light moments between the distributors and staff, creating unforgettable moments as the Company continues to customers as one of its key values demonstrate passion for its consumers and customers as one of its key values.

The top four winners were awarded an all-inclusive five-day trip to Dubai where they will get a chance to watch Formula One qualifiers and finals

The ‘Dubai Twagiye’ challenge which ran from February to June 2024, was set for Bralirwa’s Coca-Cola distributors with an objective of enabling growth, boosting interactions among its consumers