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African Motorcycle Industry to get boost following three-day conference hosted by Chinese firm in Kigali

By IGIHE
On 23 juillet 2022 at 12:33

On July 13, 2022, the "First African Motorcycle Industry Summit Forum" kicked off at the Kigali Convention Center in Rwanda.

The three-day summit was hosted by Guangzhou HAOJIN Motorcycle Co., Ltd and was conducted in the mode of online and offline as well as domestic and foreign connections dual-channel mode.

The summit brought together HAOJIN customer representatives from various African countries, and the economic and commercial office of the Chinese Embassy in Rwanda, including the Embassy’s Counselor, President of Rwanda Overseas Chinese Association, colleagues of HAOJIN Brand in Rwanda Branch, leaders and colleagues of HAOJIN Company in China who participated through the connection, and two authoritative experts in the financial field. With the theme of "Joining Hands for Win-Win and Sharing the Future", Distributors from all over the world discussed on the industry transformation and reform under the new global pattern in order to find new opportunities for enterprise development.

At the opening ceremony, the President of Guangzhou HAOJIN Motorcycle Co., Ltd. delivered an important video speech, expressing a warm welcome and heartfelt thanks to the leaders of the embassy and the distinguished guests. He pointed out that China-Africa friendship has a long history. HAOJIN motorcycle series products have entered the African market for many years. With high-quality products and good brand image, HAOJIN have gained a high reputation in many African countries and regions.

The President HAOJIN emphasized that with the continuous growth of the motorcycle industry in Africa, HAOJIN has accelerated the pace of strategic upgrading of the African market, by increasing product research and development, intelligent manufacturing, production automation, information digitalization, and corporate culture construction. HAOJIN always focuses on providing high-standard, high-quality products and services for the majority of African customers, and at the same time HAOJIN will fully support the sustainable and steady development of various African markets with a series of new measures for strong brand building, and will be together with all dealers and friends, cooperate with each other for mutual benefit and create new brilliance together.

Mr. Wang, Economic and Commercial Counselor of the Chinese Embassy in Rwanda, also fully affirmed the significance of the summit in his speech. He said that the forum is a rare communication opportunity for motorcycle manufacturers and dealers. HAOJIN Motorcycle has extended its footprint to Rwanda to provide more durable and convenient motorcycles for the huge motorcycle market here. This is not only a great milestone in the development of the company, but also has a very positive role in promoting economic development.

The summit kicked off the discussion session with the sharing of topics from two authoritative experts from the financial industry on "Recent Analysis of RMB and US$ Exchange Rate Trends and Suggestions on Exchange Rate Hedging Operation" and "Global Commodity Trends and Risk Management". Based on the background of the current global economic development, the representatives of HAOJIN merchants analyzed the current situation of the industry, and conducted in-depth discussions on the countermeasures of industry difficulties and trends, as well as the successful development cases of various enterprises. Everyone spoke enthusiastically and made concerted efforts for the development of the industry.

As a communication platform for the motorcycle industry, this summit was held for the first time and received unanimous attention and praise from both inside and outside the industry. The summit strengthens the sharing and exchange of experience and methods, and greatly promotes the synergy and rapid development of the African motorcycle industry.

Among others ; Mr. Zhang, Director of International Sales Department of HAOJIN Brand delivered a speech at the 2022 HAOJIN Brand Africa Strategy Conference held on 14th July at Kigali Convention Centre, where he made an in-depth interpretation of HAOJIN ’s brand strategy, and introduced the development strategy planning and implementation measures in detail with the brand chapter, product chapter and channel construction chapter as the framework.

In the future, HAOJIN will adhere to the core competitiveness of excellent product quality and sound product system, establish global demonstration sites, dispatch resident personnel to serve the main sales customers, and connect points to develop a regional sales network ; through the construction of HAOJIN The image store and after-sales maintenance center assist merchants to switch to the new VI/SI image and enhance the brand image of HAOJIN brand in the African market ; in terms of products, with the support of SABC division, provide corresponding strategic price support and, together with customers to achieve sales goals and create new heights of win-win.

The meeting ended with a group photo of business representatives from various African countries. The participants showed great interest and confidence in this strategic move, and they all expressed that they would work with HAOJIN to promote the continuous and steady upward growth of the motorcycle market, sincere cooperation and sharing development results.

Participants in a group photo after the second day of the conference.
Some of motorcycles from Guangzhou Haojin Motorcycle Co. Ltd which recently opened doors to Rwanda.

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