This comes after a comprehensive revision of all voice products including Isanzure, Tera Stori, Imirongo Yose, and Byose Combo Packs.
Speaking at the press conference, Airtel Rwanda MD, Amit Chawla “The Campaign, Va Ku Giti, Dore Umurongo is an umbrella campaign that serves to cement our position The Honest Network, bringing to life the ethos of Honesty, Transparency and Freedom to call all networks.”
Airtel’s Flagship voice product, Isanzure is now Open and Honest, open in the sense that all customers can see the same packs regardless of age or usage profile.
Similarly, Tera Stori, another popular product has been further enhanced to offer more minutes so that customers can Talk Freely to Any Network, introducing a higher value pack worth 5,000, offering 3,000 minutes to call Airtel and 500 minutes to call the other network.
Speaking at the launch, Amit Chawla added “We have revised our All-Net Packs, popularly known as Imirongo Yose, offering double the minutes to call all networks. For instance, customers can buy a pack for only 200 RWF offering 20 minutes to call Airtel to Airtel and 20 minutes to call the other network.”
Furthermore, Airtel also launched an All-in-One bundle called Byose, a bundle that combines Voice, Data, and SMS at a single price point. This pack, Amit Said “priced at 15,000 RWF comes loaded with a massive 30 GB of Data, 3,000 minutes of talk time to call customers on Airtel in addition to 500 minutes to call the other network plus 1,500 SMS. I will be bold and confirm that it is impossible for one to find an equivalent bundle with as much value as Byose”.