Under the global theme, ‘Make Room For Life’, Bralirwa, Rwanda’s leading beverage company, joined efforts with the cooperatives working along the shores of Lake Kivu in Nyamyumba sector in clean-up activities and discussions on waste management, in commemoration of the global cleanup day.

In December 2023, the United Nations General Assembly resolutions proclaimed 20th September as World Cleanup Day, with the purpose of raising awareness of the role that clean-up efforts play in sustainable development.

The community was thrilled to engage in the activities and awareness discussions on how to conserve the natural environment through a shared sense of responsibility.

Bralirwa Head of Corporate Affairs and Communications, Mrs. Rosette Mutoni, explained how environmental sustainability is one of the pillars under the company’s Brew a Better World agenda.

“Sustainability and responsibility are an integral part of how operate as a business. While the road to a waste-free world is long, initiatives like World Cleanup Day serve as a platform to foster environmental awareness and advocate for sustainable practices that are crucial to achieve a healthier and cleaner planet,” she said.

Yoram Maniraguha, a representative from one of the cooperatives working at the shore of Lake Kivu, appreciated the learnings from the day’s activities and pledged his commitment in promoting environmental healthy practices.

“Participating in the cleanup activities today made me realize how much of a difference we can make together. It’s not just about picking up trash—it’s about taking ownership of our community and setting an example for future generations to care for the environment,” said Yoram.

In his appreciation remarks, the Mayor of Rubavu, Mr. Prosper Mulindwa commended Bralirwa for the great initiative as well as donation of garbage collection bins to the cooperatives and called upon residents to be more vigilant in keeping the shores and the city clean.

“Healthy practices are a result of continuous awareness that effects long term behavior change. Today, we are reminded that the health of our planet is in our hands. Each small act of care contributes to a cleaner and more sustainable environment – let’s together thrive for a cleaner city,” said Mr. Mulindwa.

Bralirwa Plc, part of the HEINEKEN Company, marked the World Cleanup Day through engaging in clean-up activities around the shores of Lake Kivu in partnership with Rubavu district and donation of hygiene materials.

Bralirwa Head of Corporate Affairs and Communications, Mrs. Rosette Mutoni, explained how environmental sustainability is one of the pillars under the company’s Brew a Better World agenda.

The community was thrilled to engage in the activities and awareness discussions on how to conserve the natural environment through a shared sense of responsibility.

The Mayor of Rubavu, Mr. Prosper Mulindwa commended Bralirwa for the great initiative as well as donation of garbage collection bins.

The event also featured discussions on waste management.

Bralirwa staff in a group photo with community members after the activity.

Bralirwa Plc marked the World Cleanup Day on Friday, 20th September 2024.