Throughout 90 days of the campaign, Cogebanque will take Rwandans through deeper insights on benefits of using MasterCard products namely Debit, Credit and Prepaid cards while paying for goods and services like settling bills, making withdrawals or shopping online.
As for the campaign, clients using the cards will stand chance to win various prizes including airtime, cash, shopping vouchers, fuel vouchers, laptops, smartphones, airtime, home appliances including fridges among others.
The Head of Marketing and Product Development at Cogebanque, Antoine Iyamuremye explained that the campaign will mobilize Rwandans to leverage the bank’s reliable technology for quick services.
“The campaign comes in difficult times of COVID-19 pandemic. We have various digital products to help clients transact. Therefore, there is need to use reliable cards guaranteeing security to customers,” he said.
The campaign is designed for Cogebanque customers and potential customers using MasterCard products including Debit, Prepaid and Credit specifically helping them to access loans.
Iyamuremye explained that the cards are used globally and encouraged people to take advantage of them to go cashless.
Mastercard products enable customers to make payments easily at any time. They can also withdraw from foreign countries corresponding with prevailing exchange rates.
According to Iyamuremye, the campaign is also an opportunity to reward customers embracing digital banking services as well as celebrating them during the festive season.
“The festive season during which people need to install new home equipment is here. The campaign gives them chance to win weekly prizes where customers can win tickets, fuel vouchers or shopping vouchers to pick corresponding items of choice in supermarkets,” he noted.
The Head of Corporate Banking at Cogebanque, Songa Rwamugire encouraged Rwandans to embrace digital transactions because they are increasingly becoming universal.
“Cogebanque Mastercard Credit card grants you the capability to withdraw or get credit to be repaid within 55 days without interest. These cards are safe, reliable and internationally accredited,” he said.
At the launch of ‘Biroroshye hamwe na Cogebanque Mastercard’ campaign on Wednesday 9th December 2020, three customers who made transactions using designated MasterCards products since lockdown walked away with prizes.
The awardees were selected based on how active they have been using the cards in various transactions. These include Kayigamba Degaule Eugène, Nkomeje Eric and Rubangura Austin, the owner of UPROMEDIA Company. Each received Rwf 200,000 to be transferred to their accounts.
Cogebanque has 28 branches, over 600 agents, and 36 ATM points across the country. These are supported by Mobile banking (USSD on *505# and Mobile App “Coge mBank”), Cards (Mastercards & Smart cash) and internet banking delivery channel accessible through different media.
The Mastercards are accepted worldwide and can be used at over 36 million locations globally.