In a message he posted on his own social media platform, Truth Social, on March 27, 2024, Trump explained that this business venture is part of an initiative he named ‘God Bless America’.

He said, “Happy Holy Week! As we approach Good Friday and Easter, I urge you to purchase the God Bless The USA Bible. Every American needs a Bible in their home. It is my favorite book. We must make America pray again.”

Trump elaborated that the church and Christianity are fading in America, stating, “I am confident we need to bring it back and we must hasten the process.”

This online Bible is expensive compared to others because Trump is charging $59.99 for it. It features the chorus of the song ‘God Bless The USA’ by artist Lee Greenwood, a copy of the Constitution, and the word of American independence.

The Associated Press news agency explained that Trump may have entered into this business to help him recover from the losses caused by numerous lawsuits he has recently faced.

The New York Court of Appeals recently ordered Trump to pay a fine of $175 million within 10 days for providing false information about his assets, failing which he would have to pay $454 million.

In another lawsuit where writer Elizabeth Jean Caroll accused him of defamation, Trump agreed to post a bail of $92 million to avoid jail.