In November 2018, doTERRA attended the first CIIE without anticipating that this new platform on the other side of the Pacific would reshape its future. With an exhibition area of only 9 square meters, the company garnered a surprising 380 million yuan (about 53 million U.S. dollars).
Today, China has become the company’s second-largest market worldwide.
"We are like standing on the shoulders of giants to sell products," said Owen Messick, president of doTERRA China, while recalling his company’s journey at the expo, which entered its sixth edition on Sunday.
To seize the enormous business opportunities brought by the annual expo, doTERRA has launched an essential oil product characterized by Chinese elements at every CIIE since 2019. The company has also established its first overseas R&D center in China.