Speaking at the launch of the new logo yesterday, the Managing Director of Equity Bank Rwanda, Hannington Namara explained that the new logo represents commitment to improve customers’ experience.
“We are aware that customers’ needs change gradually. We have today launched new logo as a precursor of new innovations we are set to bring to serve them better. As we have promised, we are going to make it easier for customers from outside Rwanda to get convenient services,” he said.
Namara explained that the development will be made possible by ‘One Equity’, a digital system enabling customers to self-serve access loans, deposit or withdraw or transfer money without necessity for physical presence at bank.
“We want customers to access our services and be able to transact with the bank anytime, everywhere,” he said.
Equity Rwanda’s previous logo symbolized a house as a place where services are offered. The one incorporates that physical presence at a bank is no longer a prerequisite but rather customers can access improved services with the ease of technology.
Having banked with Equity Bank for eight years, Kagabo Patrick, welcomed the gesture aimed at improving customer-satisfaction.
“I am delighted with the new logo. As a trader, I need fast convenient and updated services to complete transactions. Seeing the bank introducing innovations enabling us to pay digitally without leaving work places induces happiness and pride,” he said.
According to Namara, the new logo will be followed by reforms already into implementation as well as expanding branches and agents countrywide.
Having entered the local market in 2011, Equity Bank Rwanda has 14 branches, agents 1503, and 21 ATM machines across the country.