The four lucky winners of the campaign encouraging clients to use the bank’s visa debit cards to perform various transactions received prizes including a microwave, washing machine, smart refrigerator and shopping voucher during a ceremony held at Equity Bank branch in Remera.
Jean Claude Gaga, the Commercial Director at Equity Bank Rwanda has told IGIHE that the year-long campaign is aimed at encouraging clients to move with the digital world not only to prevent the spread of COVID-19 but also ensuring security of their money and complying with the country’s ambitions to transition into cashless economy.
“Clients opening accounts would receive cards and continue to visit branches to seek services or withdraw money via ATMs to pay cash in hand as they buy goods,” he said.
Gaga explained that the campaign reminds clients that they can use the bank’s cards to perform various transactions without queuing at branches.
Among others, Gaga said that these cards are used to make payments without additional charges.
He revealed that the campaign has started bearing fruits after three months where the number of clients using cards on monthly basis doubled in the first two weeks of August 2021.
Sarambwe Bruce who walked away with a refrigerator expressed delight for the prize encouraged other clients to embrace technology and take advantage of the many benefits it presents.
“I use the card to make payments or withdraw. It helps to get services faster without necessity to line up at branches. It is better to use cards to save time,” he said.
Clementine Dusabejambo who won a washing machine revealed that received prize is an addition to customer-centric services experienced at the bank. .
The campaign runs from June 2021 until June 2022.
The handover of prizes was delayed for the first months of the campaign due to COVID-19 related restrictions.
After handing over prizes yesterday, Gaga revealed that prizes will vary depending on emerging circumstances. These include televisions, school kits and hotel vouchers among others.
Equity Bank is a subsidiary of Equity Group Holdings and has been operational in Rwanda since 2011. It has so far opened 15 branches with 2800 agents countrywide. The bank also has 21 ATMs and 1220 POS machines.