MIGRO Shop Online and Delivery Services is among companies that have tapped into internet penetration to bring convenient delivery services to customers irrespective of their location worldwide.
Unlike the past where the country had limited infrastructures number of internet service providers, Rwanda’s internet penetration stands at 21.77 percent, according to the United Nations E-Government Survey 2020.
Internet users in Rwanda also spend 7.1 per cent of their average income on mobile data, according to International Telecommunication Union (ITU) report released last year.
The report puts Rwanda among the top 30 countries globally with the least affordable internet.
Considering the fact that technology is being integrated in different services to enhance efficiency, Eric Rugwizangoga got an inspiration to establish an online grocery known as ‘MIGRO Shop Online and Delivery Services’ facilitating Rwandans and foreigners to place orders from their homes.
The shop boasts a wide range of products including foods, clothes, sanitary items and security systems and technology devices among others.
Speaking to IGIHE, Rugwizangoga revealed that starting the shop was inspired by the country’s efforts to promote technology related infrastructures.
“The World has become a village because of technology. All efforts expended to promote related infrastructure and bringing fast internet has hugely facilitated businesses’ online presence. It gave us strength to run our businesses online and continue to keep in touch and serve our customers without necessity for physical presence to shop items of their choice,” he explained.
After establishing the market, Rugwizangoga liaised with different traders and farmers to meet customers’ demand.
“MIGRO works closely with different merchants and farmers to replenish its stock after going through strict control process to ensure their supplies meet quality standards,” he revealed.
MIGRO’s deliveries in Kigali City and its surroundings are made for free while delivery charges are applied for customers from far-distant locations.
In a bid to continue facilitating customers’ transactions, MIGRO has introduced ‘Ikofi’, which is an e-wallet customized for every single customer to deposit money for future transactions.
MIGRO also offers discount for companies encouraging employees to shop with it.
To shop with MIGRO, customers can use their smartphones or computers, visit products available in stock via its website https://migro.co.rw/ and follow designated steps to place an order.
Customers without smartphones can also contact the management using provided phone number: 0787600266 or send a message to 0787600870 to have goods delivered.
MIGRO also offers delivery services to non-customers who make payments via Point of Sales (POS), Mobile Money, World Remit or bank deposits.
Rugwizangoga has encouraged people to embrace online shopping particularly during COVID-19 pandemic to avoid risks of catching the virus or waste of time.
He thanked active customers shopping with MIGRO particularly Rwandans in Canada and elsewhere across the world.
Currently, MIGRO works with eight hotels, 20 shops and quite number of restaurants in Kigali City.