I&M Bank Plc partners with Rwanda Book Mobile Initiative to promote a reading culture

By Elina Jonas Ruzindaza
On 31 July 2020 at 10:45

I&M Bank has partnered with a local non-government organization, Rwanda Book Mobile Initiative to launch “Soma Nsome” campaign to instill a reading culture among children.

I&M Bank gave Rwanda Book Mobile Initiative Rwf45 million grant that will be used to pay subscriptions on different local radios and televisions.

The partnership project was launched to contribute to the development of the wider community in which they work and to better live with their beneficiaries.

The partnership was launched at St Famille in Kigali City on Wednesday, July 29, 2020.

According to Robin Bairstow, CEO, I&M Bank, the partnership was inspired by the fact that during the Covid-19 pandemic, recovery plans have been more focused on different sectors including education.

It is a campaign that will focus on children aged between 2-12 years, where they will create fun and entertainment content, humorous conversations, and brochures with interesting stories that will be taken to their homes.

Robin also said that in addition to working with their clients, they will also continue to contribute to the development of Rwandans.

Shannon Porthault, Co-Founder, Rwanda Book Mobile Initiative, said that the partnership with I&M Bank was exciting because it helped them achieve what they had never achieved.

" Thanks to this partnership we have been able to access various radio stations through our program, and we have plans to launch a talk show that will air on television in August. As a result of this help, we are growing with the hope of achieving a satisfactory level of productivity.”

The partnership between I&M Bank Plc and RBI has been going on for two weeks and they will continue to work together until December 2020.