Impano Sports Ltd is a company that manufactures and sells quality affordable sportswear here in Rwanda since 2018.
In an interview with IGIHE, Allen Simms, who is also a professional fitness and sports coach of Athletics, said that sports are important in the ongoing vision to build Rwanda after 26 years since the Genocide against the Tutsi.
As a coach who was also once a professional athlete for USA, Allen says that sports can heal people’s wounds and unite people from different backgrounds.
“For example when we take a professional football team that has players from different towns, cultures, races, or countries the fans only see 1 united team, not the players differences or backgrounds. This sports team can join people together under a common goal, to win thus helping in healing from past wounds. As with Car Free Day that unites several people, you see people happy even though there are those with differences from the past and normally would not gather together in peace.”
After two years in the clothing industry, Impano Sports Ltd aims to support the ‘Made in Rwanda’ program so that even Rwandan teams will start getting affordable, made-in-the-country team sports uniforms rather than purchase from Europe or Asia at high cost.
"We have to destroy the second-hand ideology on all levels and value what can be designed and produced here because the development of the country and its future depends on it, not what the outside world can sale to Rwanda. We at Impano have worked very hard with customer service to establish a quality affordable brand, without outside assistance. We rely on our customers to give us feedback to help us improve our product, we strive to build from within,” he said.
"I’m the only non-Rwandan in the company, our products are designed and produced by Rwandans, there should pride in that."
"Our goal is to join the sportswear market in Rwanda and to dress teams participating in various sports including the Olympics, the World Championships, and other competitions. We believe that if Rwandans feel that what is being produced at home is of good quality, it will bring more trust and comfort in supporting made in Rwanda products in the future.”
Impano urges Rwandans that during this period of celebrating the 26th anniversary of the liberation of Rwanda, everyone should strive for sustainable development of the country and to liberate our minds holistically from second-hand products and cheap goods being passed as original products from outside of Rwanda.