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Kenya gains Facebook, Instagram monetization opportunities as President Ruto announces partnership with Meta

By Esther Muhozi
On 13 December 2023 at 04:25

President William Ruto has revealed that Meta, the parent company of Facebook, and instagram will enable content monetization in Kenya. This announcement follows successful negotiations between Ruto and Meta. During the Jamhuri Day celebrations at Uhuru Gardens in Nairobi on Tuesday, Ruto shared that content creators on Facebook and Instagram will now have the opportunity to earn a living by producing original content.

Meta conducted a pilot program with eligible Kenyan content creators, and as a result, Ruto conveyed positive news for the creative community. He mentioned that Meta has committed to supporting creators in Kenya by expanding monetization opportunities, allowing more individuals to make a living through their passion.

The move positions Kenya alongside Egypt and South Africa, the only two African countries participating in the Facebook Creator program.

Egypt and South Africa have been the sole countries on the continent where Facebook content creators could monetize their audience or content. Facebook, a widely used social networking app, connects users globally through private chats, photo and video sharing, and profile updates, redefining relationships in the digital age.

The compensation for Facebook content creators in Africa, including Kenya, ranges from Sh1,200 ($8) to Sh3,000 ($20) per 1,000 views. This is influenced by the underdeveloped marketing industry in most African countries compared to more developed countries like the USA, Australia, Canada, and the UK, resulting in a lower average CPM.

To provide context, Egypt ranks 10th globally in Facebook usage, with 42 million users in 2023, while South Africa holds the 20th position with over 20 million users. Content creators, particularly micro-influencers with one to ten thousand followers, can potentially earn between Sh92,000 ($600) to Sh200,000 ($1,300) monthly.

Monetizing Facebook accounts not only offers a passive income source but also fosters stronger relationships with fans and followers through entertaining and high-value content. However, certain minimum requirements on Facebook pages or profiles must be met before earning through in-stream ads for video-on-demand and live videos.

As for Rwanda, the options for content monetization are currently provided by YouTube, Google, Twitter, and TikTok. For Facebook and Instagram users in Rwanda, the process involves collaborating with individuals in countries offering such options, creating American profiles, and fulfilling requirements for earning money. This practice extends to interactions, where the number of followers influences potential earnings through advertising partnerships.

Social media platforms, such as Instagram, also offer additional avenues for financial support, such as the purchase of a ’Badge’ during live broadcasts. This badge system provides users with a way to support content creators they appreciate.


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