Masaka Creamery introduces new packaging materials

By Théophile Niyitegeka
On 27 September 2021 at 03:44

Masaka Creamery Ltd, a local firm processing a variety of high-quality dairy products rich in nutrients that have whipped up consumers’ appetite has introduced new packaging materials for some of its products including yoghurt with a view to create unique identity on the market.

Located in Kigali Special Economic Zone in Masoro, the company started in 2016; producing a variety of dairy products including yogurt, fermented milk, fresh cream, butter, ghee and other products for children and adults.

Masaka Creamery Ltd produces Masaka Yogurt (made of straw berry and vanilla) in pack sizes of 100; 150, 250, 400 and 500mililiters, 5 liters respectively as well as Masaka Yogurt (Natural) available in five-liter packages.

Other products including fermented milk are also made available in different pack sizes meeting consumers’ demand. The company also produces one kilogram Greek Yogurt, Fresh Cream, Mascarpone and Butter (salted /unsalted) and Cow Ghee.

The CEO of Masaka Creamery, Julie Igiraneza has explained that the company decided to change packaging materials (bottles) to bring innovations meeting customers’ satisfaction.

“We have made improvements in packaging materials but the product remained the same. It aligns with existing ambitions to continue innovating to meet the growing consumers’ demand,” she said.

Igiraneza assured customers that the quality of their products remains uncompromised and urged them to continue buying from different shops.

“Customers should not worry of the changes. The content remains the same. We just wanted to create a unique identity on the market,” she revealed.

Yvette Uwase, sales and marketing officer at the company has told IGIHE that making improvements was inspired by the idea to innovate and facilitating consumers.

“ It is of critical importance to bring innovations when you are delivering products to different customers to meet their satisfaction. It is under this context that we introduced new packaging materials,” she he said.

Uwase explained that the new design is more appealing than the previous one and reassured customers of continuous efforts to bring high quality products adhering to standards.

Masaka Creamery Ltd is Rwanda Standard Board (RSB) Certified which confirms the company adheres to standards.

The company also distributes its products to upcountry consumers, in Nyagatare, Rwamagana and Kayonza districts in Eastern Province, Rubavu district in Western Province, Rulindo and Musanza in Northern Province as well as Muhanga, Ruhango and Huye in Southern Province.

For more details, contact 0789911244 , email us on [email protected] or visit social media platforms like Twitter, Facebook and Instagram (@MasakaCreamery).

The new packaging materials are meant to build unique identity.
Masaka Creamery Ltd produces high quality dairy products rich in nutrients.
Masaka Creamery produces products including fermented milk in different pack sizes meeting consumers’ demand.
The Managing Director of Masaka Creamery, Julie Igiraneza.
Yvette Uwase, sales and marketing officer at Masaka Creamery.