The virtual official launch of 5th year anniversary celebrations took place on Friday 23rd July 2021.
MTN Rwanda’s Yolo is a platform dedicated to the Youth of Rwanda, that has evolved over the last five years from a voice and data proposition only, to now offering social media bundles, combo packs, a loyalty program dubbed ‘Yolo Star’, as well as sponsored key events such as Miss Rwanda 2021 and the Kigali Summer Festival in 2019.
Speaking during the virtual launch; Yaw Ankoma Agyapong, MTN Rwanda Chief Consumer and Digital Officer explained that the telecom is much concerned about the platform dedicated to the youth.
“The Youth form most of the Rwandan population and are the future. It is only right that we dedicate a special platform to them as we continue to inspire and encourage them to be great in whichever field, they find themselves in. This year, as the Yolo platform turns 5, we celebrate under the theme #IremereWubahwe, which denotes the need for the youth to create in whatever area they wish to, be it in the arts or sciences,” he said.
As part of the celebration for young entrepreneurs, MTN Rwanda has also
planned mentorship webinars that will be taking place from August until October 2021, where industry experts will share knowledge in their respective fields.
The recently spotlighted entrepreneurs selected through Level Up Your Biz and MTN Rwanda’s Yolo Hackathon will also get a chance to interact and share their experiences with the Youth of Rwanda.
Yolo’s 5th anniversary will consist of giveaways, webinars and virtual parties (Club Yolo) organized until the end of the year. Various youth talents will also be given a platform to share their stories as means to motivate and encourage their peers.
Agyapong has urged the youth to not only enjoy the Yolo platform and various offers made available, ’but to ensure they take away some key learnings that they can add to their journey as they venture into various sectors while building a brighter Rwanda’.
About MTN Rwandacell
MTN Rwandacell PLC (MTN Rwanda) is the market leader in mobile telecommunications in Rwanda. Since 1998, we have continuously invested in expanding and modernising our footprint and are the country’s No 1 network.
MTN Rwanda offers various innovative services to consumers and enterprises, including personalised voice, data, home and fixed connectivity solutions. The company is also the front runner in Mobile Financial Services in Rwanda delivered through its FinTech subsidiary, Mobile Money Rwanda Ltd.