As a reflection of this promise, the company has kicked off the new year with an exciting campaign ’Izihirwe na MTN’, where over the next ten weeks, customers will be rewarded simply for staying on the network, topping up with airtime through any of the available channels including Mobile Money, and purchasing voice and/ or data bundles.

Throughout the duration of the campaign, MTN will be giving out a total of Rwf100 million to over 700,000 MTN customers through daily, weekly and monthly cash prizes. In addition to the cash prizes, MTN customers will stand chance to win free airtime and data.

Customers can opt in to join the campaign for free by dialing *456*25# or sending an SMS to 2325 where qualifying winners will receive the cash prize through their Mobile Money wallet.

Reflecting on the Tubitayeho promise, MTN Chief Executive Officer, Mapula Modibe said: " We want to take this opportunity to thank all our customers, colleagues, partners, suppliers and distributors for their support and loyalty over the years as we have worked to deliver on our purpose of driving digital and financial inclusion and not leaving anyone behind.

"’Izihirwe na MTN’ comes at a time when many are grappling with the devastating social and economic impact of Covid-19 including inflation, loss of livelihoods and other evolving global economic challenges. Our aim with this campaign is to bring excitement to the market and financial relief to the lucky winners as a way of letting them know - tubitayeho!"

MTN strongly believes everyone deserves the benefits of a modern connected life and by increasing access and usage of data and digital services, MTN will continue leading in delivering digital solutions for Rwanda’s progress," concluded Modibe.

About MTN Rwandacell

MTN Rwandacell Plc (MTN Rwanda) is the market leader in mobile telecommunications in Rwanda. Since 1998, it has continuously invested in expanding and modernizing its network and leading digital solutions for Rwanda’s progress.

The telecom offers various services to subscribers, including innovative propositions such as personalized voice and data offers for individuals and corporates with a clear vision to lead the delivery of a bold and new digital world to customers.

MTN Rwanda customers at the launch of ’Izihirwe na MTN’ campaign.