Launched in Rwanda in April 2020, ayoba is an easy to use instant messaging platform that includes informative channels as well as gaming available to all networks in Rwanda. The unique proposition for MTN customers is to be able to communicate at no data cost with all their contacts.
Commenting on the launch of the promo, MTN’s Marketing Operations Senior Manager, Desire Ruhinguka said, “Our mission is to lead digital for a brighter Rwanda. As part of our Digital Celebration named Twizamukire, we are rewarding MTN customers for joining us on this digital journey by simply using ayoba for communication and entertainment.”
On a weekly basis, 30 lucky ayoba users will win cash prizes of up to Rwf50,000 and another 30 winners will receive airtime valued at Rwf5,000. New users simply have to download ayoba via Google Play Store or www.ayoba.me. Upon successfully downloading the app, the customer is required to register and use the ayoba existing features such as messaging and subscribing to channels.
Olivier Prentout, ayoba’s Head of Consumer Marketing said: “We are delighted once again to partner with MTN in Rwanda and we believe this promotion will provide new users on a great chance to join the ayoba family and enjoy the benefit of not using your data to play, share, listen and chat”
Ayoba is more than just a messaging app as it offers free games and music as well as lots of channels of information on sports, fashion, current news to name a few. MTN customers can stay connected to one another regardless of their network, access updated local content from channels like Igihe, listen to music and play games all at no data cost.