The campaign will also encourage the public to adhere to all COVID-19 preventive measures, as guided by the Ministry of Health.

Commenting on the partnership during the virtual launch event , Mitwa Ng’ambi, MTN Rwanda Chief Executive Officer said: “Around the world, the fight against COVID-19 wages on and our only defence is strict adherence to the COVID-19 preventive measures as guided by our Ministry of Health. As MTN Rwanda, we thank the Ministry and all stakeholders for their efforts in the fight against COVID-19. We would also like to lend our voice once again, in support of these ongoing efforts to reemphasize the importance of wearing masks correctly and safely, as well as the need to adhere to all other preventive measures.”

In addition, MTN Rwanda announced a contribution of 20,000 face masks and 500 Oxygen saturation monitors as further support towards the ongoing public health needs. MTN Rwanda has also taken a step further to support 40 SMEs that are running e-commerce businesses by zero-rating access to their websites for MTN customers and granting them 3 months-FREE access to MoMo Biz (a digital platform that enables businesses to easily conduct end-to-end MoMo transactions).

Dr. Albert Tuyishime, Head of HIV/AIDS, Diseases Prevention and Control Department (HDPC) Rwanda Biomedical Center in attendance of the virtual event commended MTN Rwanda’s contributions.

"This initiative also stands as a plea to the general public to wear their masks properly in order to flatten the curve. COVID-19 has been proved to be transmissible through the air especially in confined areas, crowed and close-setting places. Currently, we are dealing with a more aggressive strain of the virus (looking at the clinical symptoms, severity and transmission rate), therefore by wearing that mask in the proper way, you save your life, the lives of your loved ones and your community at large. We can only truly defeat this pandemic by our combined efforts,” he noted.

Among others, MTN Rwanda will be offering its communication channels to the Ministry of Health and Rwanda Biomedical Centre (RBC) to disseminate important messages to the public on COVID-19 preventive measures.

“Partnering with MTN to communicate our messages will provide the extra push we need to broadcast the essence of not letting our guard down, we haven’t beaten COVID-19 just yet,” added Dr. Tuyishime.

The One More Push campaign will run for four (4) months and will be present on radio, TV, outdoor and digital media channels.

“The ‘One More Push’ campaign is a call-to action for all of us. What might seem as a slight change in behaviour by wearing masks properly, social distancing and washing hands regularly, is the daily inch needed to take us a step closer to winning this battle against COVID-19,” concluded Ng’ambi.

About MTN Rwandacell

MTN Rwandacell Plc (MTN Rwanda) is the market leader in mobile telecommunications in Rwanda. Since 1998, we have continuously invested in expanding and modernising our network and are the country’s No 1 network.

MTN Rwanda offers various services to subscribers, including innovative propositions such as personalised voice and data offers with MTN Irekure. The company is also the front runner in mobile financial services in Rwanda with Mobile Money, MoMoPay and MoKash Loans and Savings.