MTN Rwandacell partners with TECNO Mobile to accelerate smartphone ownership

On 3 September 2021 at 09:06

MTN Rwandacell Plc (MTN Rwanda) has today announced a partnership with smart device manufacturer TECNO Mobile Ltd (TECNO) in a bid to drive increased smartphone ownership in the country.

Smartphone buyers now have the option of buying any TECNO device ranging from the high-end TECNO Phantom X at Rwf 486,000 to the TECNO POP 2F at Rwf 69,800, each bundled with free MTN data of up to 10GB per device (5GB per month for two months).

Commenting on this partnership, Norman Munyampundu MTN Rwanda’s Chief Sales and Distribution Officer said: “This partnership signifies a milestone in our mission to close the smartphone ownership gap and digital divide in Rwanda through the provision of affordable smartphones with free data. We are pleased to be joining forces with TECNO on this journey to lead the provisioning of digital solutions for Rwanda’s progress.”

This partnership is a key priority under MTN Rwanda’s Ambition 2025 that seeks to drive industry-leading connectivity solutions, closing the digital divide across the country.

Domy Hu, TECNO Mobile Ltd National Brand Manager in Rwanda weighed in on the announced association stating: “We thank MTN Rwanda for placing trust in our brand. Today, smartphones play an integral part in lives, allowing us to stay connected to loved ones, shop, work and even keep abreast on a variety of information globally. It is therefore imperative that everyone has easy access to a smartphone, with no one left behind.”

Didier Dushime Head of TECNO Strategic partnership and business development also commented stating that "The coming together of TECNO as one of Africa’s best smartphone brands and MTN the leading operator in Rwanda will contribute to creating an environment where everyone can gain access to a myriad of information and work smart with quality smartphones and good internet data. "

With every smartphone purchased, customers will get to enjoy the benefits of ayoba, MTN’s instant messaging platform that includes informative channels as well as gaming, available to all networks in Rwanda.

Customers can get their new starter packs and ayoba activated at MTN Service Centres at Remera Corner, Nyarutarama and Kigali City Mall (former UTC) as well as TECNO stores countrywide.

“Bundling all TECNO smartphones with free data from MTN is a means of getting Rwandans plugged into the digital world because we believe everyone deserves the benefits of a modern connected life,” concluded Munyampundu.

The partnership between MTN Rwanda and TECNO Mobile Ltd will also avail access to various MTN services such as Mobile Money, Mobile Money cash-in and cash-out, and Mobile Money PIN reset for customers, SIM card registration and SIM swap at TECNO stores across the country.

About MTN Rwandacell

MTN Rwandacell PLC (MTN Rwanda) is the market leader in mobile telecommunications in Rwanda. Since 1998, we have continuously invested in expanding and modernising our footprint and are the country’s No 1 network. MTN Rwanda offers various innovative services to consumers and enterprises, including personalised voice, data, home and fixed connectivity solutions. The company is also the front runner in Mobile Financial Services in Rwanda delivered through its FinTech subsidiary, Mobile Money Rwanda Ltd.

About TECNO Mobile Ltd

TECNO Mobile is the premium mobile phone brand of TRANSSION Holdings with a comprehensive mobile device portfolio across feature phones, smartphones and tablets. As a brand, TECNO is dedicated to transforming state-of-art technologies into localized products under the guideline of “Think Globally, Act Locally”. Established in 2006, TECNO has presence in more than 60 countries across the globe. It is now one of the top three mobile phone brands in Africa and a major player worldwide. TECNO is also the Official Tablet and Handset Partner of Manchester City Football Club.