In a message released via Twitter handle today, the Rwanda Development Board (RDB) has shade light on the partnership extension demystifying reportedly misleading reports about the deal.
“After a successful start to the 3-year partnership with Arsenal Football Club, the Rwanda Development Board decided in 2019 to renew the partnership, which was then announced on 14 May 2021, during the launch of the club’s 2021/22 away kit,” reads part of the message.
Arsenal and RDB initially teamed up back in 2018 with Visit Rwanda becoming the Gunners’ official tourism partner, as well as the club’s first sleeve sponsor.
That contract was reportedly worth US$30 million over three years.
By the end of the first year of the partnership, Rwanda’s tourism revenue increased by 17% to US$498 million in 2019 from US$425 million in 2018.
Leisure tourists from Europe increased by 22% and by 17% from the UK.
According to RDB, the renewed partnership will build on the gains made over the last 3 years and ‘contribute towards Rwanda’s economic recovery strategy following the COVID-19 pandemic, particularly in the tourism sector’.
“The partnership will also continue to leverage Arsenal’s expertise to develop football locally in Rwanda, with a focus on improving the quality of coaching at the grassroots level for girls and boys,” adds the tweet.