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Rwanda gets new online store for electronic equipment

By Esther Muhozi
On 20 December 2023 at 09:35

Roots Rwanda, a burgeoning player in the Rwandan market, has launched an online trading company specializing in electronic equipment. Founded by Muhammad Ali, an Indian entrepreneur with eight years of experience in Rwanda, the venture was inspired by a profound appreciation for the local market’s potential.

Ali emphasized Rwanda’s appeal as a destination for investors, citing the country’s conducive business environment and the assurance of safety for foreigners. He underscored the evolving attitude of Rwandans towards online transactions, noting a significant shift in perception over the past seven years.

Reflecting on the journey, Ali stated, "Rwanda is a place where business thrives; foreigners are secure, and the governance is commendable. Attitudes are transforming, especially concerning online commerce."

Roots Rwanda, the brainchild of Ali, operates as an online store sourcing products directly from manufacturers, including renowned brands like Apple. To explore their offerings, visit their website at www.rootsrwanda.rw

One distinguishing feature of Roots Rwanda’s service is its flexible payment options. In addition to the conventional cash on delivery and POS on delivery methods, the company provides a payment link for international customers or those without a physical card on hand. This flexibility aims to cater to a diverse customer base.

Furthermore, Roots Rwanda has ventured into the realm of mobile applications, offering a user-friendly experience on both iOS and Android platforms. The mobile app can be accessed via the following links:

Android: Roots Rwanda on Google Play (https://play.google.com/store/apps/details?id=com.rootsrawanda)

iOS: Roots Rwanda on the App Store (https://apps.apple.com/in/app/rootsrwanda/id1552627856)

Engaging with Roots Rwanda goes beyond transactions; the company actively connects with its audience through its Instagram page: Roots Rwanda Official (https://www.instagram.com/rootsrwandaofficial/).

Additionally, customers can reach out via WhatsApp or call using the contact numbers 0781308888 or 0792366666.

Roots Rwanda takes pride in its commitment to quality and authenticity. As a DBI Certified company in Rwanda, it exclusively sells original brand-new products with warranties, positioning itself as one of the most trusted online shopping destinations.

Operational insights from Mugeni Mireille, a Roots Rwanda employee, shed light on the company’s customer-centric approach. With approximately 90% of products stocked in their warehouse, Roots Rwanda ensures efficient order fulfillment. Customers can rest assured, making payments only upon receiving their products. The company also offers warranty replacements, underlining its dedication to customer satisfaction.

Roots Rwanda has garnered praise from satisfied customers, such as Niyigena Emmanuella from France, who lauded the platform’s efficiency in sending gifts to friends in Rwanda. Irakiza Karim, another early customer, highlighted the convenience of purchasing a laptop, with prompt doorstep delivery.

Whether accessed at the UTC building, opposite Simba Supermarket, or online at www.rootsrwanda.rw, Roots Rwanda stands as a testament to the evolving landscape of online shopping in Rwanda, offering convenience, authenticity, and customer-focused services.

The online store has been hailed for top notch services.
Founded by Muhammad Ali, an Indian entrepreneur with eight years of experience in Rwanda, the venture was inspired by a profound appreciation for the local market's potential.
Roots Rwanda, the brainchild of Ali, operates as an online store sourcing products directly from manufacturers, including renowned brands like Apple.

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