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Rwanda shines at ITB Berlin 2024, showcasing tourism growth and opportunities

By Karirima Aimable Ngarambe
On 8 March 2024 at 02:38

Rwanda Development Board (RDB) has expressed pride in its successful participation at the International Tourism Exhibition (ITB Berlin 2024). The event, which commenced on March 5, 2024, featured 21 Rwandan companies associated with the tourism industry.

Reflecting on the exhibition’s successful conclusion on Thursday, the Chief Tourism Officer at RDB, Rugwizangoga Michaella commended the positive outcomes and the opportunity it presented for engaging with key figures in the travel sector.

The exhibition spanned three days, during which Rwanda’s booth attracted significant attention, including a visit from Makram Mustafa A. Queisi, the Minister of Tourism for Jordan.

The ITB Berlin served as an essential platform for Rwanda to present its tourist attractions and investment opportunities to a European audience.

The event was a gathering point for various stakeholders in tourism, including hoteliers, tour operators, and officials from tourism-promoting institutions across the globe.

Leading the Rwandan delegation, RDB showcased a diverse array of exhibitors, including prestigious entities like Wilderness Rwanda, Wanderlux Safaris, Wolf DMC, Kingfisher Journeys, Primate Safaris LTD, Akagera Aviation, RwandAir, African Parks, and Mythos Boutique Hotel.

Tourism stands as a cornerstone of Rwanda’s economy, with the industry’s earnings reaching $247 million in the first half of 2023 alone—a 56% increase compared to the same timeframe in 2022.

The successful participation in ITB Berlin 2024 highlights Rwanda’s ascending trajectory in the international tourism landscape.

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