Rwanda showcases distinctive tourism offerings at ’Evolution of Travel Breakfast’ in Cannes

By Karirima Aimable Ngarambe
On 5 December 2023 at 06:18

As the International Luxury Travel Market (ILTM) gets underway in Cannes, France, Rwanda has emerged as a standout destination offering unique and special experiences. The tourism trade fair, held from December 4th to 7th, brought together industry professionals from around the world, with Rwanda prominently featured.

During the Evolution of Travel Breakfast, an exclusive event held at La Plage Barrière Le Majestic in Cannes, Rwanda was given an opportunity to share its story as as sustainable destination.

Linda Mutesi, Tourism Promotion Division Manager at Rwanda Development Board (RDB), participated in a panel discussion with industry leaders focusing on expedition travel and global travel trends.

Speaking to IGIHE, Mutesi shared insights into the panel discussion, emphasizing its aim to discuss destinations, provide value, and offer in-depth insights for discerning travelers.

She expressed enthusiasm about presenting Rwanda’s offerings, particularly highlighting the experience of witnessing the majestic mountain gorillas—a unique feature that enriches a traveler’s journey.

“We were pleased to discuss what potential travelers could experience in Rwanda, emphasizing the value derived from the various elements that contribute to community support, benefits, and economic advantages for the country. This, in turn, enhances a traveler’s values and overall experience,” noted Mutesi.

Participating for the 7th time at ILTM, Rwanda was represented by various travel operators, including Primate Safaris, Makario Safaris, Jambo Tours, Luxury Africa Tours, Uber Luxe Safari, Africa Journeys, Volcanoes Safari, Wilderness Safari, Rwanda Eco Company and Safaris, and Akagera Aviation.

The 22nd edition of ILTM promises to be the biggest ever, featuring 2,100 exhibitors, 330 brands, 21,000 buyers from 83 countries, and over 82,000 pre-programmed appointments. The event serves as a unique opportunity to connect with potential business partners and explore new experiences within the realm of luxury travel.

Over four days, from December 4 to 7, ILTM provides a platform not only for brands but also for all players in the luxury travel industry, from tour operators to itinerary designers. Rwanda’s presence at this esteemed event underscores its commitment to positioning itself as a go-to destination for high-end travelers seeking distinctive and enriching experiences.

Linda Mutesi (in the middle) expressed enthusiasm about presenting Rwanda's offerings, particularly highlighting the experience of witnessing the majestic mountain gorillas—a unique feature that enriches a traveler's journey.