This highly anticipated annual exhibition attracts over 100 countries and commenced on January 10, concluding on January 14, 2024. With an expected attendance of more than 100,000 visitors, 12,000 tourism companies, and over 1,100 exhibitors, the fair serves as a global platform for promoting tourism initiatives.

Representatives from Rwanda, including the Rwanda Development Board (RDB), RwandAir (the national carrier), Wanderlux Safaris, Blue Monkey Tours, Palast Tours & Travels and Mist Rwanda Safaris, are showcasing the country’s offerings at the event.

Olivier Nduhungirehe, Rwanda’s Ambassador in the Netherlands, expressed his delight at Rwanda’s continued participation in the fair, emphasizing the significance of promoting the Visit Rwanda brand.

He stated, "Rwanda has participated in this fair for the 12th time, showcasing the Visit Rwanda brand and other attractions that residents of the Netherlands, Belgium, and Luxembourg can explore."

Highlighting the progress made in the tourism sector over the past 30 years since the Genocide against the Tutsi, Amb. Nduhungirehe underscored the importance of not just having appealing attractions but also effectively promoting them.

He credited the government’s efforts through RDB, citing the successful Visit Rwanda campaign that engaged major European football clubs like Paris Saint-Germain, Arsenal, and Bayern Munich to raise awareness about Rwanda.

Amb. Nduhungirehe noted the positive outcomes of these initiatives, with increased cooperation between Rwanda and major football teams since 2018, resulting in a significant rise in tourism revenue and heightened international interest in visiting Rwanda.

Ariella Kageruka, Head of Tourism and Conservation at RDB, expressed satisfaction with Rwanda’s participation in the exhibition, describing it as a valuable opportunity to showcase the nation’s rich tourism resources.

She emphasized the chance for tourism service providers to strengthen collaborations within the joint market of Belgium, the Netherlands, and Luxembourg—a region that contributes significantly to Rwanda’s tourist influx.

The previous Vakantiebeurs fair attracted over 65,000 visitors in its five days, and organizers anticipate a strong return rate of at least 65% for the 2024 edition.

Rwanda’s presence at this international platform continues to play a pivotal role in attracting global attention to its diverse and captivating tourist destinations.