This year marks the 14th edition of the event, scheduled to be held in Amsterdam from November 8 to November 10, 2023.

Rwanda’s representation in previous editions of this international exhibition has been a collaboration between its Embassy in the Netherlands and various Rwandan flower-growing and selling enterprises, including Bella Flowers, Oxfam Rwanda, Duhamic-Adri, as well as farmers and flower retailers from various districts within the country.

The horticulture sector has proven to be highly lucrative in Rwanda, with earnings surpassing $6,853,000 over the past five years.

In the fiscal year 2021/22, horticulture made a substantial contribution to Rwanda’s revenue, accumulating a significant $42,862,494, with flowers alone accounting for $6,854,822.

However, it is important to note that flower exports experienced a 13.32% decline compared to the previous year, primarily due to the ongoing conflict between Russia and Ukraine.

This year’s edition of the exhibition will see the participation of flower-growing and selling companies from 25 different countries, with buyers coming from more than 115 nations.

Notably, in the previous exhibition held from November 9 to November 11, 2022, Bella Flowers showcased an impressive array of over 12 rose varieties that the company cultivates and markets.

The event offers a valuable opportunity for Rwandan farmers and flower traders to connect with international investors and gain insights into the investment prospects in Rwanda, thus strengthening their global presence.

This year's edition of the exhibition will see the participation of flower-growing and selling companies from 25 different countries.