Rwanda was well-represented by institutions such as the Rwanda Development Board (RDB), RwandAir (Rwanda’s national carrier), Wanderluxe Safaris, Blue Monkey Tours, Palast Tours & Travels, and Mist Rwanda Safaris. The delegation received support from the Embassy of Rwanda in the Netherlands throughout the exhibition.
Speaking on the first day as he opened Rwanda’s pavilion; Rwanda’s Ambassador to the Netherlands, Olivier Nduhungirehe expressed satisfaction that Rwanda is among the nations showcasing its tourism offerings at the fair.
He highlighted Rwanda’s 12th consecutive participation, emphasizing the progress made in the tourism sector since the Genocide against the Tutsi, crediting the government’s efforts through RDB. The ambassador acknowledged the success of the Visit Rwanda campaign, which engaged major European football clubs.
Ariella Kageruka, Head of Tourism and Conservation at RDB, emphasized the value of Rwanda’s participation in the exhibition, describing it as an excellent opportunity to showcase the nation’s diverse tourism resources. She highlighted the chance for tourism service providers to strengthen collaborations within the joint market of Belgium, the Netherlands, and Luxembourg, a region that significantly contributes to Rwanda’s tourist influx.
Representatives from Palast Tours & Travels, Blue Monkey Tours, and Wanderluxe Safaris expressed their happiness as young professionals in the tourism sector participating in the Vakantiebeurs 2024 international tourism fair. They thanked RDB for facilitating their participation, the Embassy of Rwanda in the Netherlands for stand preparations, and the accompanying artists for showcasing Rwanda’s rich culture.
The Rwandan pavilion featured a group offering visitors a taste of Rwandan coffee, led by Paul Van Weert, along with captivating performances by the Ukwezi ballet from Belgium.