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Rwanda wraps up participation in 53rd edition of Vakantiebeurs Tourism Fair

By Karirima Aimable Ngarambe
On 15 January 2024 at 03:08

The 53rd International Tourism Exhibition, Vakantiebeurs, held in Utrecht, Netherlands, from January 10 to January 14, 2024, saw active participation from Rwanda. The annual fair attracted over a hundred countries, more than 12,000 tourism companies, and over 1,100 exhibitors.

Rwanda was well-represented by institutions such as the Rwanda Development Board (RDB), RwandAir (Rwanda’s national carrier), Wanderluxe Safaris, Blue Monkey Tours, Palast Tours & Travels, and Mist Rwanda Safaris. The delegation received support from the Embassy of Rwanda in the Netherlands throughout the exhibition.

Speaking on the first day as he opened Rwanda’s pavilion; Rwanda’s Ambassador to the Netherlands, Olivier Nduhungirehe expressed satisfaction that Rwanda is among the nations showcasing its tourism offerings at the fair.

He highlighted Rwanda’s 12th consecutive participation, emphasizing the progress made in the tourism sector since the Genocide against the Tutsi, crediting the government’s efforts through RDB. The ambassador acknowledged the success of the Visit Rwanda campaign, which engaged major European football clubs.

Ariella Kageruka, Head of Tourism and Conservation at RDB, emphasized the value of Rwanda’s participation in the exhibition, describing it as an excellent opportunity to showcase the nation’s diverse tourism resources. She highlighted the chance for tourism service providers to strengthen collaborations within the joint market of Belgium, the Netherlands, and Luxembourg, a region that significantly contributes to Rwanda’s tourist influx.

Representatives from Palast Tours & Travels, Blue Monkey Tours, and Wanderluxe Safaris expressed their happiness as young professionals in the tourism sector participating in the Vakantiebeurs 2024 international tourism fair. They thanked RDB for facilitating their participation, the Embassy of Rwanda in the Netherlands for stand preparations, and the accompanying artists for showcasing Rwanda’s rich culture.

The Rwandan pavilion featured a group offering visitors a taste of Rwandan coffee, led by Paul Van Weert, along with captivating performances by the Ukwezi ballet from Belgium.

Speaking to IGIHE on the first day as he opened Rwanda's pavilion; Rwanda's Ambassador to the Netherlands, Olivier Nduhungirehe expressed satisfaction that Rwanda is among the nations showcasing its tourism offerings at the fair.
Ariella Kageruka during an interview with IGIHE.
Janat Kamwesiga from Wanderluxe Safaris at the tourism trade fair.
RwandAir was also represented at the tourism fair.
Teta Kaliza represented Palast Tours at Vakantiabeurs Tourism Fair.
Emmanuel Amani from Blue Monkey Tours
Ariella Kageruka making a presentation on opportunities available in Rwanda's tourism.
Noella Byusa is a student who attended Vakantiebeurs Tourism Fair.
The Rwandan pavilion featured a group offering visitors a taste of Rwandan coffee, led by Paul Van Weert.
Participants from Rwanda in a group photo as the international tourism fair was wrapped up. .
Gashumba, the representative of RwandAir in Europe in a conversation with partners

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