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Tour du Rwanda 2025: Amstel delivers thrills on and off the track

By IGIHE
On 24 February 2025 at 09:04

Bralirwa Plc, a leading beverage company known for its alcoholic and non-alcoholic drinks, is once again bringing excitement to the Tour du Rwanda through its brand, Amstel.

Marking its fifth year as a sponsor, Amstel is set to deliver a thrilling experience for fans and participants alike.

The 17th edition of the international cycling competition kicked off on Sunday, February 23, and will conclude on March 2, 2025.

As a key sponsor, Amstel proudly awards the daily stage winner. This year, Belgian cyclist Aldo Taillieu from the Lotto Dstny Devo Team was the first to wear the coveted jersey.

Bralirwa’s management has reaffirmed its commitment to making the 2025 Tour du Rwanda an unforgettable event, just as it has done in the past four editions.

At each stage finish, spectators can look forward to enjoying a selection of Bralirwa beverages, with Amstel taking center stage as the ultimate refreshment for cycling enthusiasts.

Adding to the excitement, Bralirwa is also hosting lively "After Party" events. These celebrations will be held in Musanze, Rubavu, Huye, and Kigali on the final day of the competition, ensuring fans have a chance to celebrate in style.

This year, Belgian cyclist Aldo Taillieu from the Lotto Dstny Devo Team was the first to wear the coveted jersey.
As a key sponsor, Amstel proudly awards the daily stage winner.
Bralirwa’s management has reaffirmed its commitment to making the 2025 Tour du Rwanda an unforgettable event.
Bralirwa's brand ambassadors during Tour du Rwanda 2025 posing for photo on Day 1.

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