Running until December 6, the event brings together key players from the global tourism industry, including tour operators, tourism experts, and media representatives. This marks Rwanda’s eighth participation in the trade show, which has become an essential platform for promoting the country’s high-end tourism offerings.

The Rwanda Development Board (RDB) is leading the delegation, with several prominent tour operators joining the effort to highlight the diverse attractions Rwanda has to offer.

These include Wilderness Safaris, Primates Safaris, Uber Luxe Safaris, Rwanda Eco Company Safaris, Songa Africa Tourism Company, Blue Monkey Tours, Africa Journeys, Wildlife Tours, and Palast Tours and Travel.

IGIHE spoke with representatives from these companies to gather insights on the opportunities presented by the ILTM and the impact of such a global stage on Rwanda’s tourism industry.

Davidson Mugisha, the Managing Director of Wildlife Tours Rwanda, expressed the significance of participating in this elite event, which brings together some of the most influential players in luxury travel. "This market is perfect for anyone looking for a luxury destination in Rwanda," he said.

"The agents who come here have done their research, and every company represented is carefully selected. It’s an excellent opportunity to promote Rwanda as a high-end destination."

For Mugisha, this event serves as a vital platform to connect with agents and tour operators who can help position Rwanda as a prime destination for luxury travelers.

Similarly, Lambert Hategekimana from Rwanda Eco Company and Safaris emphasized the value of the ILTM for both networking and showcasing the country’s attractions.

"This is one of the best exhibitions for promoting Rwanda’s national parks, our gorillas, and other unique attractions," he noted. "We have the chance to meet tour operators from all over the world and introduce them to Rwanda’s destinations."

Hategekimana also highlighted the exclusivity of the event, saying, "Only select countries are invited to participate in this prestigious fair, and it’s an honor for Rwanda to be represented. We are thankful to the RDB for facilitating our participation and to the embassy for ensuring a smooth process."

The event also provides tour operators the chance to connect with international travelers and inform them about what Rwanda has to offer. "It is up to us, the entrepreneurs, to tap into this opportunity,” Hategekimana added.

"By showcasing our attractions, we help visitors understand what Rwanda has to offer, ensuring they know where to stay and what services will be available to them."

For Primate Safaris represented by Marketing Manager, Betty Mutoni, the ILTM offers a valuable opportunity to connect with new clients and expand the company’s reach.

"We have seen this event as a growth opportunity, with more people coming to Rwanda each year. It’s been an incredible platform to show the world the unique experiences we offer," she said.

Daniella Gaza, representing Songa Africa, also emphasized the incredible opportunity the ILTM has provided for the company.

"Attending ILTM has allowed us to connect with new agents and partners in the luxury travel market, while also strengthening the relationships we’ve built over the years," she explained.

"Through conversations with agents from around the world, we’ve learned that Rwanda is one of the top-selling destinations globally. We’re promoting it not only as a gorilla destination, but also as a place to experience safaris in Akagera, rainforest adventures in Nyungwe, and so much more."

Gaza expressed her gratitude to the Rwanda Development Board (RDB) for facilitating their participation, adding, "We’re already looking forward to returning next year."

Denis Lefebvre, representing Palast Tours & Travel, shared his impressions of Rwanda at ILTM 2024 and highlighted the country’s appeal.

"Rwanda is indeed a destination we recommend, especially for seasoned travelers," he remarked.

Lefebvre emphasized the country’s safety, short travel distances, top-notch accommodations, and ease of exploration, making it the perfect choice for a memorable day trip.

Irene Murerwa, Chief Tourism Officer at RDB, expressed excitement about Rwanda’s participation in this prestigious event.

"Visit Rwanda is pleased to take part in the 23rd edition of the ILTM flagship luxury travel trade show, which attracts over 10,000 delegates," Murerwa said.

Murerwa also took the opportunity to thank the various partners and tour operators for their continued collaboration.

"We want to thank our partners, the tour operators, and the organizers of ILTM Cannes 2024. We will not shy away from discussing the consistent leadership we have in Rwanda," she noted.

"We are now set to push for Rwanda as one of the biggest luxury travel destinations in the world," Murerwa added.

Through its participation in events like ILTM, Rwanda is not just solidifying its reputation as a luxury destination but also taking bold steps towards shaping its future in global tourism.

Betty Mutoni, Marketing Manager at Primate Safaris taking a visitor through offered services.

Lambert Hategekimana from Rwanda Eco Company and Safaris emphasized the value of the ILTM for both networking and showcasing Rwanda’s attractions.

Daniella Gaza (right), representing Songa Africa emphasized the incredible opportunity the ILTM has provided for the company.

Rwanda is among countries represented at ILTM 2024 in Cannes.

Denis Lefebvre, represented Palast Tours & Travel at ILTM 2024 in Cannes.

Davidson Mugisha, the Managing Director of Wildlife Tours Rwanda, expressed the significance of participating in this elite event, which brings together some of the most influential players in luxury travel.

Irene Murerwa, Chief Tourism Officer at RDB, expressed excitement about Rwanda's participation in this prestigious event.

The bustling crowd at the ILTM venue is a testament to the event's exceptional attendance.

Visitors were eager to learn about Rwanda's tourism offerings.

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