Dubbed ‘Tugendane Na Cogebanque’, the campaign was launched during the recently concluded Tour du Rwanda in May 2021.
According to the management of Cogebanque, the campaign is meant to encourage customers to use digital payment platforms particularly during COVID-19 pandemic which brought unprecedented effects and financial repercussions to individuals and businesses at large.
“It is for this reason that we decided to launch the #TugendaneNaCogebanque campaign during the Tour du Rwanda 2021, as a pledge to our customers that we are committed and ready to maneuver and walk through these difficult financial times with them,” reads part if the bank’s statement.
“We believe that now more than ever our customers should feel that we are their banking partner of choice thanks to our specifically structured banking solutions that are there to make their banking experience more enjoyable and beneficial to them. With this in mind during this campaign our aim is to encourage more of our existing and potential customers to embrace our digital banking solutions which include: Mobile application (Coge mBank), USSD (*505#), Online banking platform and Card solutions (Mastercards and Smart cash cards),” adds the statement.
Throughout the campaign, Cogebanque will also educate clients about its saving products and loan solutions believed that can positively impact them financially if they tap into advantages they are posed to offer.
Among others, the bank will encourage people to seek services from its agent network spread out in all parts of the country as a means to facilitate them in getting Cogebanque services without necessity for physical presence at branches.
During the campaign lucky winners will be selected on a weekly, bi- weekly and monthly basis to win various items including Motorcycles, Sports bicycles, Home appliances like TVs and Fridges as well as smartphones to mention but a few.
Winners will be selected based on the frequency with which they use Cogebanque’s digital banking platforms as well as transaction value.
The prizes to be won, will be an addition to others already given out during Tour du Rwanda 2021 where lucky winners walked away with branded items and cash prizes deposited to their accounts and Cogebanque cards as well.
This campaign is set to run until the end of July 2021 to allow as many of existing and potential customers to benefit from Cogebanque services and the rewards to be given out throughout the campaign.
COGEBANQUE (Compagnie Générale de Banque Plc) is a board based a commercial bank, licensed by the National Bank of Rwanda. It started operations in 1999.
It is one of the fastest growing banks in Rwanda and today has 28 branches, over 600 agents, and 36 ATMs across the country. These are supported by Mobile banking (USSD on *505# and Mobile App “Coge mBank”), Cards (Mastercards & Smart cash) and internet banking delivery channel accessible through different media.
Cogebanque has been serving Rwandan industries for over 20 years with innovative services to its customers and has positively impacted the Rwandan economy.
Cogebanque provides a comprehensive range of products and services targeted at corporate, SMEs and retail customers.
For more information visit www.cogebanque.co.rw